How Festivalisation is Influencing Meetings
PCMA Convene
DECEMBER 3, 2018
Crucially, if done well, these fans will evangelise about the event, bringing in new fans and returning again and again. The gaming and e-sports sector is famous for hosting big-ticket festivalised events, and events like ChinaJoy — an annual digital entertainment expo in Shanghai — can provide a possible road map for other sectors.
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