PCMA Convene

MARCH 25, 2019

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. That’s a difficult thing to put an ROI on.”.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

PCMA Convene

JANUARY 3, 2017

A few months before this announcement, I had a large conference where I pushed attendees further than they wanted to go by incorporating QR codes, iPads, and social media throughout the entire program. I received the email that we had won the bid and the conference would be coming to Grand Rapids in 2017!

2017 69

2017 Education Hospitality Meetings 69

PCMA Convene

JANUARY 2, 2018

Denise Silber, who was born in the United States but has spent most of her career working in Europe, is the founder and president of Paris-based Basil Strategies, a digital health-communications consultancy. & YOU, an international digital health congress focused on bringing patients and patient perspectives into medical meetings.

Medical Meetings 72

Medical Meetings Trade Shows Healthcare Conference 72