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The Market Shifts That Led to Commission Cuts

Velvet Chainsaw

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. The post The Market Shifts That Led to Commission Cuts appeared first on Velvet Chainsaw.

Marketing 231
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Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets.

2023 221
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20 Ways to Modernize an Annual Meeting – Part 1

Velvet Chainsaw

No one has ever changed their opinion of a brand through this ineffective marketing tactic. Expedite and chunk these elements throughout the program. Publish videos of the recipients that can be shared beyond the live audience. Bag Inserts. Branded Key Cards. See bag inserts. Also, key cards will not exist at many hotels in a few years.

Meetings 307
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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Peter Fader , professor of marketing at Wharton, and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage , highlights customer lifetime value as a strategic lens for identifying your best customers.

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5 Ways to Use Experiential Marketing for Events

Expo Logic

Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand. Experiential marketing is used to connect with an audience in an interactive and engaging way.

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Even More Buckaroo Breakaway Cadillac Conference Programming Trends – Part 2

Velvet Chainsaw

Five More Cadillac Conference Programming Trends. Here are the next five 2017 conference programming trends. Respectfully consider them as they can deliver an industrial-strength awesome 21st conference experience for your merry band of participants. Hat tips Gartner’s 2017 Business And Higher Education Technology Trends.

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Webinar for Healthcare Event Organizers

Core-apps

A MeetingsNet 2017 Changemaker , Penelope is part of the team behind the revamped American College of Medical Genetics and Genomics Annual Meeting. He appears regularly in numerous industry blogs and podcasts and speaks at conferences across the globe. dahliaelgazzar. plannerwire.