Conferences that Work

SEPTEMBER 21, 2016

Sent: 9/8/2016. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings. Subj: Paid Campaign Opportunity: Complimentary Stay at Property Z. All the best, YYY.

Marketing 120

Marketing Social Media Site Selections 2014 120

PCMA Convene

MAY 31, 2016

The hefty raises in 2014–2015 may have been a more aggressive attempt to bring salaries back in line after the recession years. percent, meeting professionals received a higher-percent raise than the overall national average — the nonprofit human-resources association WorldatWork estimates that the 2016 budget for raises for the U.S.

2016 75

2016 2015 2014 Education 75

PCMA Convene

FEBRUARY 28, 2018

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. It was the first time since 2014 that the economy had experienced a growth of 3 percent or more for two straight quarters. percent in the 2016 survey. 2017 attendance vs. 2016 attendance — +3.6 percent vs. +4.6

Marketing 78

Marketing Meetings 2016 2007 78

PCMA Convene

JUNE 30, 2016

However, as an avid networker (Tate was one of PCMA’s 20 in Their Twenties honorees in 2014), she hears from industry colleagues how much time can be involved working with procurement. “On Procurement cannot buy venues or meeting space for an event like they buy paper and pencils and tape,” Wilson said.

Negotiating 66

Negotiating Contracts Fashion Food and Beverage 66

Smart Meetings

FEBRUARY 19, 2019

Rules are changing again for event professionals following in the literary footsteps of Ernest Hemingway to Cuba for a corporate meeting. Since President Barack Obama eased restrictions on Cuban travel in 2014, the island’s hospitality industry has experienced impressive growth. percent over the previous year.

Corporate Meetings 69

Corporate Meetings 2019 Meetings 2018 69

Smart Meetings

FEBRUARY 19, 2019

Rules are changing again for event professionals following in the literary footsteps of Ernest Hemingway to Cuba for a corporate meeting. Since President Barack Obama eased restrictions on Cuban travel in 2014, the island’s hospitality industry has experienced impressive growth. percent over the previous year.

Corporate Meetings 45

Corporate Meetings 2019 Meetings 2018 45

PCMA Convene

FEBRUARY 28, 2017

Key performance indicators, such as 2016 attendance vs. 2015 attendance, show an increase, but at a lesser rate than last year’s survey. Here are some topline results from this year’s survey compared to last year’s: › Size of 2016 convention/meeting budget vs. 2015 convention/meeting budget : +1.7 In the 2015 survey: +5.3

2015 40

2015 Meetings Marketing 2016 40