2004 Meeting Design Meeting Planning Meetings 
Hubilo Blog
FEBRUARY 25, 2020
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Christy Lamagna is the founder of and Master Strategist at Strategic Meetings & Events.
Hubilo Blog
FEBRUARY 25, 2020
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Christy Lamagna is the founder of and Master Strategist at Strategic Meetings & Events.
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