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The UnExpo Experiment

Conferences that Work

(Fun fact: the testing community often uses my term “peer conferences” for their get-togethers, due to a chat about meeting design I had with tester James Bach at the 2004 Amplifying Your Effectiveness conference.) Most meeting conveners concentrate on feedback about meeting content (“great speakers!”)

2018 145
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How New Orleans Recovered after a Natural Disaster

Smart Meetings

We still had to be out in front of potential customers, meeting them face-to-face. We chose to meet potential clients at trade shows or at their office. More : Natural Disasters Create New Challenges for Meetings Industry. Of course, as anyone in the hospitality industry knows, at no point were we able to coast.

Tourism 74
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How Events Helped a ‘Fringe’ Diet Lifestyle Go Mainstream

PCMA Convene

In 2018, U.S. Department of Agriculture data showed that the average consumer ate more than 222 pounds of red meat and poultry — a new record for humans eating animal proteins. In 2018, though, that attitude shifted. The Certified Meeting Professional (CMP) is a registered trademark of the Events Industry Council.

2019 106
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10 Imaginative Events from Apple

Bizzabo

At a special event in October 2018, the tech giant announced its plans to release better versions of a few of its flagship products: the iPad, Macbook Air, and Mac Mini. MacWorld/iWorld was an annual trade show with conference tracks dedicated to the Mac platform. Instead, the trade show was hosted by IDG World Expo.