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It’s One Thing to Consider Change, It’s Another to Implement It

MeetingsNet

Here’s how Courtney Mesmer, CMP, DES, CED, vice president, events for WorldatWork, successfully led her organization’s annual conference through a wave of major improvements. We saw a strong uptick in registration plus exhibit and sponsorship sales” in the final month before the conference, she says.

2003 40
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10 Events That Generate Huge ROI

Bizzabo

After all, if your company doesn't experience any benefits from hosting a conference, expo, or similar gathering, why do it? Let's start with one of the biggest software conferences in the world, Dreamforce, an event put on by B2B tech giant, Salesforce. Dreamforce first launched in 2003. event marketing. Dreamforce.

2017 58
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Top Event Agencies: The Ultimate Directory (2019)

Bizzabo

A foundation in technology allows for fantastic data collection and event tech solutions that can be applied to any campaign. Since 2003, EMG3 has provided experiential solutions to some of the biggest and best companies in the world. The privately held firm specializes in Mobile Marketing Tours and Product Sampling. Falmouth, MA.

2019 78
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Convene Celebrates Our 30th Anniversary

PCMA Convene

As late as 1980, there was no textbook on meeting or exposition management and only one accredited college program devoted to its practice, former Convene editor Peter Shure pointed out in a 2003 story in the magazine. Compared to most fields, Shure wrote, even in 2003, “the profession is still in its infancy.”. “We Navy and U.S.

2012 56