Five Trade Shows and How They Grew
PCMA Convene
JULY 3, 2017
“One of the things that has been successful for us is the integration of all of our brands,” said Michelle Finn, president of Hospitality Media Group , which produces BDNY. We had an agent in China, and then we added an agent in Turkey,” Wulfekuhle said, “which allowed us an opportunity to get face-to-face with people that we want to reach.”
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