Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene
Event Marketer
DECEMBER 11, 2023
Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.
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