Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin
Event Marketer
SEPTEMBER 11, 2023
We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.” For attendees, a highlight of the festival was the newly launched Coke AI Studio activation.
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