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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. For Rocket Mortgage, another PGA sponsor, AR, AI and touchless tech will all be leveraged to enhance the fan experience at tournaments—and beyond. “I sports for the better part of the last 16 months: fans.