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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. For Rocket Mortgage, another PGA sponsor, AR, AI and touchless tech will all be leveraged to enhance the fan experience at tournaments—and beyond. “I sports for the better part of the last 16 months: fans.

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Event Technology Awards this Thursday at 7:00pm (GMT)

Event Industry News

Winners will be revealed this Thursday at 19:00 GMT as part of Event Tech Live’s virtual week, if you have already registered you can add to your schedule here. Here are some of the finalists: 2Heads Global Design nominated for the Event Technology Awards. And, it’s free for planners to post events. Register Here.