Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Shift Marketing Spend to Inbound Strategies.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. The Shift From Push to Pull.

Marketing 60

Marketing Food and Beverage Meetings Advertising 60

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. The Shift From Push to Pull.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51