What Meeting Trends We’ll Be Watching in 2020
PCMA Convene
JANUARY 6, 2020
The editors of Convene looked back over 2019, asking this question: What’s one meeting and event trend on my radar in 2020? According to Warren, one approach they took that differentiated the marketing for the 2018 event from previous shows was a personalized email-marketing campaign that targeted partial registrants.
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