Agency Spotlight: TRO
Event Industry News
OCTOBER 4, 2018
Live experiences are at the heart of what we do – both B2C and B2B. To launch the official 2018 FIFA World Cup match ball, adidas wanted to create a spectacular event that would harness the excitement of fans and satisfy the world media’s hunger for visual impact. Marketing is always defined by disciplines – TV, OOH, digital, live etc.
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