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Unclear and Present Danger

PCMA Convene

The first was a 7,500-attendee trade show that the client — a large tractor manufacturer — was scheduled to hold for its dealers in a centrally located city in the United States in November 2001. How negative would that be to the convention and trade-show business?”. Ami Mayfield.

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Unclear and Present Danger

PCMA Convene

The first was a 7,500-attendee trade show that the client — a large tractor manufacturer — was scheduled to hold for its dealers in a centrally located city in the United States in November 2001. How negative would that be to the convention and trade-show business?”. Ami Mayfield.

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The Way Forward 

PCMA Convene

From 1994 to 2014, a Pew Research Center survey found, highly negative views of the other U.S. Trade shows and conferences always bring people together for a common purpose, even though they may come from uncommon backgrounds,” said John Graham, CAE, president and CEO of ASAE. The last 20 years bear him out.

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