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Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour

Event Marketer

FEBRUARY 15, 2022

Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. 11-13, and will wrap in Bend, OR, at Mt. Agency: Powdr.

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Smart Moves in Chicago, Miami and More

Smart Meetings

APRIL 8, 2022

Niekamp was previously director of brand and marketing at Miraval Resorts, and she is a member of Global Wellness Institute’s Diversity, Equity and Inclusion Initiative on behalf of Miraval Resorts. OVG360 , Oak View Group’s sustainability-focused venue management division, named O’Dell president of venue management. Greg O’Dell.

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