Conferences that Work

APRIL 1, 2024

On Tuesday, March 26, 2024 , I sat down with Martin Duffy and Paul Nunesdea on LinkedIn Live for an hour’s deep dive conversation about peer conferences: the participant-driven, participation-rich events I’ve designed and facilitated for over thirty years. I loved doing this event. How does that work?

Conference 208

Conference Meetings Corporate Meetings Association Meetings 208

PCMA Convene

FEBRUARY 28, 2018

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. In November, the economic recovery since the 2007–2009 recession was in its eighth year, and “showing little signs of fatigue,” according to Reuters. Of course, technology continues to reshape events.

Marketing 78

Marketing Meetings 2016 2007 78

PCMA Convene

FEBRUARY 28, 2017

recession hit December 2007, through post-recession (mid-2009), to the recovery. Remarkably, some metrics in 15 key areas have held steady during the past decade — for example, meetings and conventions have consistently contributed to around one-third of their organizations’ total annual revenues — regardless of the economy.

2015 40

2015 Meetings Marketing 2016 40