How a Lead Retrieval App Lifts Event ROI
Socio Events
JULY 17, 2019
Lead retrieval is the process of capturing attendee information at conferences, trade shows, and other live events. Yet according to Salesforce, 80% of trade show exhibitors don’t follow up with their event leads. It often went like this: Event teams rented a lead retrieval device, such as a trade show badge scanner.
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