PCMA Convene

APRIL 11, 2017

Johnston has some ideas for how to address that, beginning with the way in which phycisians are trained and receive continuing medical attention. He says medical conferences are ripe for an overhaul, but change is happening slowly. AM-T: Clay Johnston has been dean of UT Austin’s medical school for three years.

Healthcare 55

Healthcare Medical Meetings Meetings Education 55

PCMA Convene

SEPTEMBER 18, 2017

They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Spend in this category doesn’t contribute to the value proposition for attendees.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

PCMA Convene

DECEMBER 27, 2017

Consider the recent efforts to diversify two of the biggest entertainment events — the Oscars and the Grammys. As I worked on our January cover story on medical meetings, I took a deep dive into how AI is expected to disrupt health care over the coming years.

2018 101

2018 2001 Tourism 2017 101

PCMA Convene

JANUARY 3, 2017

We planned and coordinated a VIP grand opening followed by a community-engagement and -awareness event. From hardhat site visits and transportation vendors, to food trucks and hiring entertainment, this event gave experience and exposure in something we had not done before.

2017 69

2017 Education Hospitality Meetings 69