From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events
Event Marketer
OCTOBER 16, 2023
And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The strategy allowed users to “raise” their dragon at home, thereby maintaining a connection with the event and the brand long after the show. Agencies: Infinity Marketing Team ; Zeno. It was that simple.
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