Why Your Conference Should be Target-Audience Obsessed
Velvet Chainsaw
JULY 10, 2017
Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.
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