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The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. FLORIDA MAN’ GET HIS OWN GAMES The typical “ Florida man ” is like a living, breathing urban legend that wreaks havoc on society—and endlessly entertains us.

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TOP 50 advertising conferences to attend in 2019

Eventory

2019 will offer lots of events of all kinds but it will be especially rich in advertising conferences and marketing related events. What advertising conventions can bring you? However, the main benefits that come with showing up at the best marketing conferences stay the same in most cases. Industry events have a lot of perks.

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Inside The Plastics Show’s Record Growth

PCMA Convene

Here’s a behind-the-scenes look at the making of NPE2024: The Plastics Show, that casts a light on the efforts and initiatives that contributed to the event being the organization’s most successful yet. There were 133 countries represented at the event, which included two sold-out exhibit halls at the Orange County Convention Center (OCCC).

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Meet Maureen Morgenthien, Deputy DOSM, Emerald Coast CVB

Connect Your Meetings

When Maureen Morgenthien joined the Emerald Coast (Florida) CVB as deputy director of sales and marketing in July 2016, she had her work cut out for her. “I Almost a year into her new role, Morgenthien shares about her plans to develop the Emerald Coast into a top-of-mind meetings destination. How are you seeking out new group business?

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BizBash uses Chatbot AI Technology to Enhance Events

Expo Logic

BizBash has started to use chatbot technology at their event in Florida, Los Angeles, and New York to address four key points: Improve logistical support for the event without increasing costs. Betty the Chatbot proved to be a major success with attendees at BizBash Live Florida, Los Angeles, and New York. correct response rate.

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BizBash uses Chatbot AI Technology to Enhance Events

Expo Logic

BizBash has started to use chatbot technology at their event in Florida, Los Angeles, and New York to address four key points: Improve logistical support for the event without increasing costs. Betty the Chatbot proved to be a major success with attendees at BizBash Live Florida, Los Angeles, and New York. correct response rate.

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Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape

Event Marketer

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.