6 Ways Medical Meetings Are Proving Their Value To Exhibitors
PCMA Convene
MARCH 25, 2019
As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. Strategy 4: Opportunities to Educate Instead of Sell. “We
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