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6 Ways Medical Meetings Are Proving Their Value To Exhibitors

PCMA Convene

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. Strategy 4: Opportunities to Educate Instead of Sell. “We

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[Webinar] Creating Compelling Events for Today’s Healthcare Professionals

MeetingsNet

Using research results from a recent white paper by Ashfield Meetings & Events, three medical-meeting specialists will discuss how physician preferences at meetings and congresses are evolving, and why. Attend this webinar to: Discover how physician preferences at meetings and congresses are changing.

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The Future Will See You Now

PCMA Convene

. & YOU, an international digital health congress focused on bringing patients and patient perspectives into medical meetings. You don’t have to go to a live conference anymore to get CME [continuing medical education], which has been the principal reason to come to many medical meetings.

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Design Thinking: An Event Strategists’ Toolkit

PCMA Convene

In her role as the executive director of the Impact Travel Alliance (ITA), a nonprofit organization linking global travel professionals with world-changing ambitions, Kelley Louise oversees a network that hosts approximately 20 educational events around the world each year, including ITA’s flagship Travel + SocialGood Summit.

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