From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events
Event Marketer
OCTOBER 16, 2023
The strategy allowed users to “raise” their dragon at home, thereby maintaining a connection with the event and the brand long after the show. The resulting #TeamStateFarm Football Find scavenger hunt combined augmented reality with live interactions over the course of four days surrounding a matchup between Kansas City and Green Bay.
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