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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

The strategy allowed users to “raise” their dragon at home, thereby maintaining a connection with the event and the brand long after the show. The resulting #TeamStateFarm Football Find scavenger hunt combined augmented reality with live interactions over the course of four days surrounding a matchup between Kansas City and Green Bay.

Fashion 108
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Best in Show 2016

PCMA Convene

We asked readers to nominate exemplary meeting professionals who usually operate out of the spotlight, behind the scenes, working in areas such as convention services, audiovisual, event technology, and catering. Becky Field, CMP , Meetings and Events Manager, Sheraton Grand at Wild Horse Pass, Chandler, Arizona.

2016 76