Next Markets May Include Leveraging Opportunities Of Perennials
Velvet Chainsaw
FEBRUARY 5, 2018
Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations.
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