Association Meetings Fashion Marketing Trade Shows 
PCMA Convene
MAY 3, 2021
What would you say is the biggest challenge for a traditional association meeting planner? But if you look at motor companies, automotive makers, some years ago, a number of them decided that all they were really going to do was design and market a car. The difficulty is that the served markets are changing.
PCMA Convene
JANUARY 2, 2018
Many of these new businesses are eschewing traditional association conferences and trade shows to promote their offerings at events known for their early adopter audiences, including a digital health care track at [the Consumer Electronics Show] and SXSW.” . HLTH AND WELLNESS. They’re looking for more intimacy.
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