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Hubilo Blog
FEBRUARY 25, 2020
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. EIN is an online event magazine that provides the latest events industry insights and updates.
Hubilo Blog
FEBRUARY 25, 2020
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. EIN is an online event magazine that provides the latest events industry insights and updates.
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