Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Marketers can be resilient but they must also adapt to the new normal. Reshaping how we do business starts at the leadership level and is executed in the frontlines. When in-person events and campaigns are canceled, we can’t just quit doing business. Executive and expert meetings with qualified prospects and customers will always be the driver of business success. Innovative and adaptive marketing teams are implementing strategies for going all “Virtual” including B2B meetings. In this webinar, you will learn how companies are thriving with Virtual Meeting Campaigns to advance sales.

Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times. Some things that will be covered include:

  • How to survive and even thrive with a marketing strategy focused on virtual
  • Alternatives that replace in-person, live events with webinars and/or virtual meeting events
  • How crisis can provide better, more cost-effective channels to reach more customers
  • Pipeline generation strategies – 2020 is the year of Pipeline - while raising the bar on ROI for marketing spend

May 19th, 2020, 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST

Use B2B Marketing Zone's webinars to earn continuing education credits! Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program. Attendance of this webinar will earn one CEU toward your PCM® Digital Marketing, PCM® Sales Management, PCM® Content Marketing, and PCM® Marketing Management recertifications.

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