CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

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Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Marketers can be resilient but they must also adapt to the new normal. Reshaping how we do business starts at the leadership level and is executed in the frontlines. When in-person events and campaigns are canceled, we can’t just quit doing business. Executive and expert meetings with qualified prospects and customers will always be the driver of business success. Innovative and adaptive marketing teams are implementing strategies for going all “Virtual” including B2B meetings. In this webinar, you will learn how companies are thriving with Virtual Meeting Campaigns to advance sales.

Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times. Some things that will be covered include:

How to survive and even thrive with a marketing strategy focused on virtual
Alternatives that replace in-person, live events with webinars and/or virtual meeting events
How crisis can provide better, more cost-effective channels to reach more customers
Pipeline generation strategies – 2020 is the year of Pipeline - while raising the bar on ROI for marketing spend

May 19th, 2020, 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST

Use B2B Marketing Zone's webinars to earn continuing education credits! Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program. Attendance of this webinar will earn one CEU toward your PCM® Digital Marketing, PCM® Sales Management, PCM® Content Marketing, and PCM® Marketing Management recertifications.

Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Mike brings a hard-nosed, pragmatic aspect to category design, baked in from two decades as a company founder, CEO, CMO and sales executive. He understands how companies work and how to take a category plan from concept to implementation.

Mike was most recently founder and CEO/CMO of Green Leads, which created the category of Performance Based Demand Generation. He was previously CMO of Infoteria, a data integration software company which went public on the Tokyo Stock Exchange. Mike has been in the Play Bigger family since he and Dave Peterson worked together at Pangaea, a sales configurator software company Mike founded in the ‘90s. Dave, one of the “Play Bigger” co-authors, joined Pangea to head up Mike’s marketing team. Later, the firm Play Bigger brought Mike into several projects as part of the extended family of category design experts.

Over the years, Mike has served on several boards of both commercial and non-profit ventures, currently serving on the board of Green Leads and FBIP. Mike holds a BS in Computer Science from Merrimack College. Mike's Smashmouth Marketing blog is widely read by the sales and marketing community, and he frequently shares his insights on stages ranging from DreamForce to open mic comedy nights.

Event Pro Update

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

with Mike Damphousse

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Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads