The power of events knows no boundaries: New report from ICC Wales explores the value of face-to-face meetings
Prestige Events Magazine
JULY 3, 2023
The report, called ‘Event Power: A Force for Good,’ looks beyond the traditional measures of event impact – economic value, job creation, increased destination profiling – and focuses on the far-reaching benefits that events bring to communities and supply chains, as well as on matters such as sustainability and future-building.
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