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New Study Spotlights How Socio-Political Changes in Europe Impact Events

PCMA Convene

Brexit popped up as both a threat and opportunity for the events industry in the new “Europe as a Destination for Meetings and Conferences” study. dollar “is making Europe a comparatively cheaper destination, which could lead to more organizers hosing their international conferences in Europe as opposed to American cities.”.

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The Road Ahead: What’s In Store for the Event Industry In 2021 & Beyond – Part Two In-Person Events

Event Leadership Institute

You have no idea what really would have happened in 2020 if there hadn’t been a pandemic.”. Flying to present to a client in their office doesn’t mean someone is willing to mingle with hundreds of people at a conference or reception. They were just dreams, you know. Accept the changed landscape and lean into it, using it as a tailwind.

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