From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events
Event Marketer
OCTOBER 16, 2023
View this post on Instagram A post shared by Denny’s (@dennysdiner) USAA, Morgan Stanley Enable Costume Try-ons When USAA combined its 100th anniversary campaign and 13-year Army-Navy game sponsorship, it crafted a 6,500-square-foot fan exhibit at the latest matchup to bring football history to life through personalization and technology.
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