Bizzabo

NOVEMBER 13, 2019

Learn how the New York Times hosts amazing events that always keep audiences coming back for more! The New York Times is one of the most influential newspapers in the world. In this article, we'll explore 12 imaginative events from the New York Times and identify key takeaways from each.

Speakers 48

Speakers Travel 2019 Fashion 48

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 98

Sponsorships Food and Beverage Sports 2021 98

Event Marketer

JUNE 27, 2022

launch earlier this year, the Anheuser-Busch brand aimed to drive awareness among post-college consumers and kick off the summer with its broader “upgrade your seltzer” messaging by hosting the mock ceremony at New York City’s The Vessel just in time for graduation season. On the heels of its U.S.

Sponsorships 100

Sponsorships Marketing Travel Event Marketing 100

Event Marketer

MARCH 14, 2022

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star.

Sports 102

Sports Tech Sponsorships 2022 102

Event Marketer

MARCH 7, 2024

(Agency: 160over90) We spoke with Tonia Constable, vp-global marketing partnerships: sports, entertainment and brands at Marriott International, who offered insight into the brand’s activations across the NFL season, recent Super Bowl experiences and its growing year-round portfolio of partnerships with Formula 1, college sports and soccer leagues.

Sports 98

Sports 2024 Sponsorships Hotels 98

Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. that will serve as an AI- and art-driven sampling experience. And the… –R.B.

Sponsorships 90

Sponsorships 2024 Banking Education 90

Event Marketer

MAY 7, 2024

More Festival Strategies: Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin Event Marketer: Tell us about BDG Media’s refreshed approach to experiential. Music to any marketer’s ears.

Fashion 88

Fashion 2024 Transportation 2023 88

Event Marketer

APRIL 15, 2024

Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. The brand, popular for its subscription BarkBoxes, is addressing a common pet parent pain point—traveling with dogs is challenging for people and traumatic for their canines. And so, it’s BARK Air to the rescue.

Wireless 81

Wireless Airlines Retail Travel 81

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” .

Automotive 105

Automotive 2022 2020 Sponsorships 105

Event Marketer

MAY 3, 2021

Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. Agency: Cogent World, New York City. 22 through April 25.

Wireless 138

Wireless Sports Sponsorships Transportation 138

Event Marketer

SEPTEMBER 18, 2023

Heading into this year’s tournament, 35-plus-year partner evian, the official water of the US Open, sailed right over that obstacle aboard New York City’s first-ever floating tennis court. Photo credit: BFA The post How evian Cruised into the US Open with a Floating Tennis Court appeared first on Event Marketer.

2024 100

2024 Sustainability Education Marketing 100

Event Marketer

JULY 20, 2023

Bill Moseley, Director of Sponsorships and Experiential Marketing, AT&T Filmmaker David Fortune was the winner of AT&T’s 2023 Untold Stories Pitch Competition. We doubled that live audience from about 125 to 250,” says Bill Moseley, director-sponsorships and experiential marketing at AT&T.

2023 76

2023 Sponsorships Marketing Technology 76

Event Marketer

MARCH 6, 2024

Consumers could visit a microsite in the weeks leading up to the March 16 event to enter for a chance to snag a spot at the New York City event. The event will be hosted by comedians Colin Jost and Michael Che, and include branded giveaways. ET, which is midnight in Ireland. Patrick’s Day 2024.

2024 96

2024 Banking Entertainment Event Marketing 96

Event Marketer

SEPTEMBER 6, 2021

More US Open Strategies: Brands Descend on New York’s Seaport District for the US Open Experience. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. IHG Hotels & Resorts designed a Tennis in Wonderland room at the Kimpton Hotel Eventi in New York City. MERCEDES-BENZ.

2021 128

2021 Food and Beverage Sports Hotels 128

Event Marketer

JUNE 28, 2021

Agency: MKG, New York City. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” To rally consumers around its “Pride Never Stops” mantra, Hulu installed six- and seven-foot-tall flower sculptures along the High Line in New York City during a four-day activation (June 24-27).

Apparel 114

Apparel Retail Sponsorships 2021 114

Event Marketer

OCTOBER 18, 2021

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm.

2021 123

2021 2019 Event Marketing Marketing 123

Event Marketer

MARCH 4, 2024

17 and New York City’s Westfield World Trade Center on Feb. More from The Brief: The Brief: AI Flavor Art and a Chicken WcNuggets The Brief: Weed Sponsorships and Predictive Palettes The post The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste appeared first on Event Marketer. 26, NBC popped up at L.A.’s

Government 97

Government Advertising Trade Shows Sponsorships 97

Event Marketer

DECEMBER 19, 2022

And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. Agency : The Social Standard, influencer marketing).

Airlines 83

Airlines Sponsorships 2022 Marketing 83

Event Marketer

NOVEMBER 22, 2022

SPONSORSHIP. In every nuance, we’re trying to build not just sponsorship partnerships, but also what we call ‘programming partnerships,’ which can often be an intro to working with us so [partners] can give something wonderful that adds to our programming,” says Hubshman. And there’s a lot on going on. Photo credit: SCOPE.

2022 79

2022 Sponsorships Fashion 2021 79

Event Marketer

MARCH 15, 2023

Agency: FCB New York. Watch the Billboard’s Transformation: The post How Budweiser Turned a Billboard into a Concert Stage to Spotlight Diverse Artists appeared first on Event Marketer. It’s been an integral part of our activation plans for a very long time.”

Sponsorships 75

Sponsorships 2023 Hotels Marketing 75

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Designed with a team of space experts, historians and engineers, the ensemble was unveiled at a “Creating Space” activation in New York City’s Times Square. Agencies: Infinity Marketing Team ; Zeno.

Fashion 105

Fashion 2023 Sponsorships Technology 105

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Marketer

APRIL 11, 2024

Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in New York and Los Angeles through an upscale, bicoastal conference. The post How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform appeared first on Event Marketer.

Retail 92

Retail Sports Fashion Conference 92

Event Marketer

MARCH 27, 2023

Entrants had multiple chances to win experiential prizes during the NFL season, from VIP tickets to the 2023 draft, to a “Fansgiving” dinner on the 50 yard line at MetLife Stadium, home of the New York Giants. The pièce de resistance, naturally, was the Super Bowl Sleepover experience.

Sports 72

Sports Sponsorships Retail Hotels 72

Event Marketer

OCTOBER 19, 2021

Fleming recommends that marketers prioritize trust and safety over revenue, invest in key market live events and blend live and original content. Johnson, New York City. The post How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event appeared first on Event Marketer.

Tech 91

Tech Sponsorships 2021 Sustainability 91

Event Marketer

FEBRUARY 13, 2023

They’re even creating entire festivals around the concept (hello, sponsorship opportunity). But other brands are jumping on board to cater to sober-curious attendees, too, whether on their own or through partnerships with alcohol-free event platforms like Absence of Proof and Zero Proofed.

Food and Beverage 119

Food and Beverage Sponsorships Events Consulting 119

Event Marketer

MARCH 18, 2024

Attendees could also catch a film screening showcasing ICON’s new innovations (thousands attended) and a keynote from brand co-founder and ceo Jason Ballard, as well as enjoy music, bites and refreshments.

Apparel 88

Apparel 2024 Insurance Retail 88

Event Marketer

JULY 12, 2021

Lemheney says event marketers need to consider the lack of amenities involved in activating outdoors. Upon arrival, they were transported to Marriott’s Renaissance New York Chelsea property for a complimentary stay. Clear’s reunion event offered flashy entrances, performances, shared meals and photo ops al fresco.

Airlines 127

Airlines Food and Beverage Sponsorships Education 127

Event Marketer

FEBRUARY 13, 2024

Taking over the sidewalk area in front of the New York-New York Hotel & Casino, Frito-Lay built colorful building facades of businesses representing its most popular snack brands, including Rold Gold Pawn Shop, PopCorners Psychip Advisor, Ruffles Ridge Revue, Stacy’s Souvenirs, Tost by Tostitos restaurant (more on that later) and Fritos Saloon.

Food and Beverage 108

Food and Beverage Sports Hotels Apparel 108

Eventbase

JULY 13, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 52

Event Apps Sponsorships Contracts Travel 52

Event Leadership Institute

MAY 26, 2021

But internal and external events were key to motivating employees, maintaining relationships with clients, and more. Jennifer Savica, vice president and head of corporate events at New York Life Insurance Company, will share how her team thrived during the pandemic and how in-house teams can pivot to stay relevant in uncertain times.

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

TicketBud

AUGUST 28, 2023

Not every event needs to offer a swanky, over-the-top experience. But if you promote a premium experience, you need to build a budget for it with a firm understanding on how expenses and revenue streams (vendors, tickets and sponsorships) might make or break your bottom line. Slices from the New York Pizza Festival.

2009 78

2009 Financial 2017 2013 78

Event Leadership Institute

APRIL 2, 2018

Food Festival Event Planner | Hazon | Bloomfield, MI. Event Manager | Quicken Loans | Detroit, MI. Event Marketing Coordinator | Viking Services | Grand Rapids, MI. Events Manager | Minneapolis Heart Institute Foundation | Minneapolis, MN. Event Solutions Designer | CWT Meetings & Events | Minneapolis, MN.

2018 40

2018 Event Management Events Event Design 40

Event Marketer

DECEMBER 13, 2022

DeadZone LA marked Deadfellaz’s second in-person event. Having hosted events on both U.S. coasts, Betty says the vibes were different from New York City to L.A. Games of pool, craps tables and local food trucks were all part of Deadfellaz’s second-ever in-person event. Photo credit: Deadfellaz.

Social Media 96

Social Media 2021 Entertainment Hotels 96

Event Leadership Institute

DECEMBER 31, 2017

Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Event Coordinator | AlliedPRA | San Diego, CA. Westminster, CO.

2018 40

2018 Trade Shows Entertainment Event Management 40

Event Leadership Institute

JANUARY 31, 2018

Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Events Assistant (Part-time) | The Kapor Center | Oakland, CA.

2018 40

2018 Hospitality Trade Shows Hotels 40