Event Marketer

DECEMBER 13, 2021

To wrap the day, Ally headed to hospitals in New York City’s Harlem and Queens boroughs to gift new parents $500 to help cover the cost of diapers and other baby essentials. More From Ally’s Event Portfolio: Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy. “We

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Venues Social Media Financial 2022 119

Event Marketer

JULY 31, 2023

This year’s The Hill in New York, held at Brooklyn Bridge Park, July 14-16, featured a livestream of the Gentlemen’s and Ladies’ Finals on the big screen through U.S. The event was free, but 1,500 daily winners from ballot pre-submissions scored guaranteed spots when doors opened, while others entered on standby.

Sponsorships 86

Sponsorships Sports Social Media Marketing 86

Event Marketer

APRIL 25, 2022

Running with the premise of the series, the network went all-in on the rat theme, strategically choosing to deliver the experience in New York, a city notoriously overrun by the rodents. The new series, hosted by comedian Natasha Leggero and celebrity chef Ludo Lefebvre, lets viewers play detective.

Social Media 110

Social Media Transportation Marketing Event Marketing 110

Event Marketer

AUGUST 1, 2022

To promote season two, Webtoon on July 8 unleashed a cadre of characters donning giant catheads for a street marketing stunt in New York City to drive tune-in and create awareness for the webcomics platform that serves a wide range of comic genres, creators and fans. Content: Starfish. Fabrication and Logistics: Millwright.

Marketing 89

Marketing Event Marketing Events 89

Picatic by Eventbrite

MARCH 10, 2022

Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. In New York City, for example, patrons […].

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Event Marketing Events Marketing Event Planning 370

Prestige Events Magazine

SEPTEMBER 28, 2022

Latest strategic expansion will increase its portfolio in NYC to 30 meeting and event spaces. etc.venues is to open a third meetings and events venue in New York City at 810 Seventh Avenue , extending its portfolio in the city up to 30 meeting and event spaces and 100,000 square feet. billion by 2030.”.

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2020 Venues 2030 2021 52

Event Industry News

APRIL 14, 2023

The Events Industry Council (EIC) today announced the keynotes and the final programme for CMP Advance, 30 April – 2 May at the New York Hilton Midtown.

Events 45

Events Event Design Event Marketing Event Management 45

Event Marketer

DECEMBER 11, 2023

All trees utilized by the Birkenfield experiences were donated to the New York City Department of Parks & Recreation. Agency: Invisible North) Mobilizing TikTok Fans for a Beach Cleanup Stanley’s Summer of Color three-day pop-up shop in Venice Beach, CA, showcased its best-selling products and introduced new colorways.

Event Marketing 60

Event Marketing Marketing Sustainability 2023 60

Bizzabo

NOVEMBER 13, 2019

Learn how the New York Times hosts amazing events that always keep audiences coming back for more! The New York Times is one of the most influential newspapers in the world. In this article, we'll explore 12 imaginative events from the New York Times and identify key takeaways from each.

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Speakers Travel 2019 Fashion 48

Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” A custom-printed newspaper with Grace Coddington on the front page and information about the lab-grown diamond campaign was available for pickup from pink newspaper boxes to tie the activation back to its New York setting.

Automotive 119

Automotive Fashion Marketing Event Marketing 119

Picatic by Eventbrite

APRIL 8, 2022

Upstate New York-based drummer and educator Kaci Smith knew first-hand that the music scene needed more opportunities for girls, women, and LGBTQ+ folks. That’s why she launched Girls Rock! Rochester in 2011, hoping to provide a welcoming and supportive environment for budding musicians.

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2011 Education Event Marketing Event Planning 369

Evvnt

OCTOBER 12, 2021

PRESS RELEASE – New York, NY — (October 13, 2021) – Evvnt Inc. the industry leader in event marketing, event discovery and event ticketing, today announced an integration of its platform with Adams Publishing Group. The post Evvnt Inc.

Event Marketing 52

Event Marketing Marketing 2021 Events 52

Event Industry News

JULY 8, 2021

On the heels ofits second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced today it is enhancing and expanding its event marketing suite with the acquisition of Attendify. Gainsight, and more.

Event Marketing 69

Event Marketing Marketing Advertising 2011 69

Event Marketer

JANUARY 10, 2022

The key to event marketing in the year ahead is to be flexible and fully prepared to adjust to varying consumer preferences, needs and comfort levels. And that may look completely different in Dallas than San Francisco or Chicago or New York or wherever it is that we’re going. Brands must offer choice.

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2022 Event Marketing Marketing Retail 122

Event Marketer

MARCH 11, 2024

NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Your presence is required in New York City from March 14 to 15. The brand will use AI to determine the level of destruction, then deliver a discount that corresponds with the incident.

Insurance 83

Insurance Sponsorships Social Media Financial 83

Event Marketer

NOVEMBER 13, 2023

2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event.

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2023 Sustainability Marketing Event Marketing 99

Event Marketer

OCTOBER 31, 2022

Prime Video pulled out all the stops to boost awareness of its futuristic original series “The Peripheral” among sci-fi and fantasy fans at New York Comic Con, Oct. More Influencer Event Strategies: Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event.

Fashion 99

Fashion Speakers Events Marketing 99

Attendease

JANUARY 23, 2024

The keyword you choose should be highly relevant to your event to ensure that you reach the right target audience. For example, you might choose “professional networking workshop New York” to attract young professionals in New York to your professional development event. Low competition.

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Social Media Events Marketing Management 195

Event Marketer

FEBRUARY 15, 2024

The public will get its first taste of the concept this weekend in New York City, where from Feb. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on Event Marketer. Refreshing. Agencies: WPP Open X; Ogilvy.

Food and Beverage 91

Food and Beverage 2024 Fashion Tech 91

Event Industry News

NOVEMBER 10, 2023

With offices in London and New York, their clients include Netflix, Meta, Moet and Chandon, Apple and Sky. INCA Productions are a strategic creative agency who connect brands and audiences through live digital experiences.

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Sports Fashion 2022 Event Design 115

Event Marketer

OCTOBER 31, 2023

Leveraging its Sapphire brand for the activation, Chase offered court time, a luxury in New York City, for cardmembers to book via its Ultimate Rewards platform, as well as special clinic moments with tennis pros Lindsay Davenport and James Blake. Schoff says.

Sponsorships 102

Sponsorships Food and Beverage 2023 Sports 102

Event Marketer

SEPTEMBER 18, 2023

Heading into this year’s tournament, 35-plus-year partner evian, the official water of the US Open, sailed right over that obstacle aboard New York City’s first-ever floating tennis court. Photo credit: BFA The post How evian Cruised into the US Open with a Floating Tennis Court appeared first on Event Marketer.

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2024 Sustainability Education Marketing 100

Event Marketer

DECEMBER 4, 2023

So ZENB, which makes pasta out of 100-percent yellow peas, rolled out a nationwide Pasta Lounge Tour , anchored by a custom-built, high-grade mobile kitchen, that hit the road with a mission to help attendees at events like the New York City Wine & Food Festival “Eat Like it Matters.” Agency: Agency H5.

2023 97

2023 Marketing Event Marketing Events 97

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Event Marketer

JANUARY 24, 2022

Launch Events: Moxy Experiments with ASMR to Deliver a Sensory Playhouse. In a bid to keep its experiential marketing tactics COVID-friendly, FX installed interactive sound sculptures in New York City, Chicago and Los Angeles that were designed to maximize throughput and minimize crowding. sculpture design).

Apparel 140

Apparel Social Media 2021 2020 140

Event Marketer

JANUARY 15, 2024

On stage at the “Live Más LIVE” experience in Las Vegas, expect to find music performances, celeb appearances and recognition of superfans from the brand’s loyalty program, who are also eligible to score front-row seats to the “fan-first” event. 17, timed to Samsung’s annual Unpacked event. 17 through Feb.

Food and Beverage 112

Food and Beverage 2024 Social Media 2016 112

Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby.

Fashion 84

Fashion Retail Entertainment Social Media 84

Event Marketer

DECEMBER 21, 2023

To introduce the limited-edition perfume to consumers, the brands hosted a three-day pop-up experience in New York City’s Hudson Yards shopping center, where they could purchase the product and explore the history of the cocktail while, of course, sipping on a sample of the Absolut x Kahlúa Espresso Martini.

Apparel 106

Apparel Sustainability 2024 Fashion 106

Event Marketer

JUNE 27, 2022

launch earlier this year, the Anheuser-Busch brand aimed to drive awareness among post-college consumers and kick off the summer with its broader “upgrade your seltzer” messaging by hosting the mock ceremony at New York City’s The Vessel just in time for graduation season. On the heels of its U.S.

Sponsorships 101

Sponsorships Marketing Travel Event Marketing 101

Event Marketer

OCTOBER 24, 2022

It’s a notion Citizens Bank is taking to heart this year amid its expansion into the New York metropolitan area, where it aims to support the economic health of residents. See How Other Banks Activate: How Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City. market (say what?).

Banking 65

Banking Financial Sustainability Marketing 65

Event Marketer

JANUARY 17, 2024

Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.

Trade Shows 76

Trade Shows 2024 Event Marketing Marketing 76

Event Marketer

MARCH 3, 2022

To promote its new thriller series, “Reacher,” Amazon Prime Video mirrored the active, immersive experiences typically found at a fan convention in a traveling outdoor obstacle pop-up that had consumers mimicking missions the show’s lead character, former military sniper “Jack Reacher,” carries out.

Sports 112

Sports Hotels Travel Event Marketing 112

Event Marketer

APRIL 2, 2024

So we tapped Stephen Kill, marketing director at Nespresso USA, for tips and insights on creating mini activations that pack a big punch. Photo credit: Kelsey Rose The post How to Create a Micro-experience: Four Tips from Nespresso appeared first on Event Marketer.

Marketing 81

Marketing Hotels Event Marketing Events 81

Event Marketer

AUGUST 23, 2021

For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. Agencies: The Gathery (event production); Tin Can Studios (floral décor), both of Brooklyn, NY. Summer cocktails taste most refreshing against an inspiring backdrop.

Fashion 140

Fashion Event Marketing Marketing Events 140

Event Marketer

MARCH 6, 2024

Consumers could visit a microsite in the weeks leading up to the March 16 event to enter for a chance to snag a spot at the New York City event. The event will be hosted by comedians Colin Jost and Michael Che, and include branded giveaways. ET, which is midnight in Ireland. Patrick’s Day 2024.

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2024 Banking Entertainment Event Marketing 96

Event Marketer

NOVEMBER 7, 2023

RAO’S HOMEMADE After popping up a well-received experiential marketplace in New York City last year, Rao’s Homemade headed to Chicago this time around with The Saucery tasting experience, inspired by its Italian “farm-to-jar” brand story. Agency: 9Rooftops. Agency: Manifest.

2023 88

2023 Consulting Marketing Event Marketing 88

Event Marketer

OCTOBER 18, 2021

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm.

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2021 2019 Event Marketing Marketing 124