Event Marketer

MARCH 11, 2024

NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Your presence is required in New York City from March 14 to 15. Agencies: City Eventions; Rapport; Impact) ANOTHER LAVISH INFLUENCER TRIP IS MET WITH TURBULENCE Oops, they did it again.

Insurance 82

Insurance Sponsorships Social Media Financial 82

Event Marketer

NOVEMBER 1, 2021

9-10 at Hudson Yards in New York City. There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week.

Social Media 86

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Event Marketer

JANUARY 15, 2024

On stage at the “Live Más LIVE” experience in Las Vegas, expect to find music performances, celeb appearances and recognition of superfans from the brand’s loyalty program, who are also eligible to score front-row seats to the “fan-first” event. 17, timed to Samsung’s annual Unpacked event. 17 through Feb.

Food and Beverage 112

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Event Marketer

OCTOBER 31, 2023

Leveraging its Sapphire brand for the activation, Chase offered court time, a luxury in New York City, for cardmembers to book via its Ultimate Rewards platform, as well as special clinic moments with tennis pros Lindsay Davenport and James Blake. Schoff says.

Sponsorships 101

Sponsorships Food and Beverage 2023 Sports 101

Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby.

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Fashion Retail Entertainment Social Media 83

Event Marketer

JANUARY 24, 2022

Launch Events: Moxy Experiments with ASMR to Deliver a Sensory Playhouse. In a bid to keep its experiential marketing tactics COVID-friendly, FX installed interactive sound sculptures in New York City, Chicago and Los Angeles that were designed to maximize throughput and minimize crowding. sculpture design).

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Event Marketer

JANUARY 2, 2024

Here, we look at three farmers market event strategies designed to support consumers on their journey toward wellness. Agency: Tenure) The post Hot Property: Three Ways to Activate a Farmers Market Experience appeared first on Event Marketer. It took three words to sell us on this culinary mashup: Butternut.

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Event Marketer

NOVEMBER 1, 2021

The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. 26-29 for the Oct. 28 show premier. 26-29 for the Oct.

Social Media 95

Social Media Fashion Sports 2019 95

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Event Marketer

JUNE 14, 2021

Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling activation June 9-13. Agency: Department of Wonder, Los Angeles.

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Retail Social Media Marketing Education 99

Event Marketer

APRIL 4, 2022

23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering fresh, whole foods like nuts and produce—all for free. Knorr Touts Home Cooking With Social Media Deliveries and a Pop-up Farm Stand.

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Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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Marketing Social Media Retail Advertising 167

Bizzabo

OCTOBER 26, 2018

From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Events are susceptible to all kinds of mistakes, including failed social media posts, fizzled product coupons, and costly giveaways. Source: NBC News. Source: Walkers. Source: LA Times.

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Event Marketing Marketing Social Media 2014 70

Event Marketer

JULY 17, 2023

“Having sticky opportunities to create a bit of social buzz and earned awareness is going to be equally as important as having the right sort of reach-based media plans and having in-real-life as part of the media mix because this category is all about being out and about and experiencing the summer.

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Event Marketer

OCTOBER 10, 2022

Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. At New York City’s Glasshouse on Sept.

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Fashion Social Media Technology Event Marketing 98

Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

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Fashion Social Media Marketing Event Marketing 74

Event Marketer

OCTOBER 5, 2023

–Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

Fashion 99

Fashion Social Media Entertainment Transportation 99

Event Marketer

OCTOBER 17, 2022

launch of its new premium product, Cristalino, Espolòn Tequila wanted to draw attention to its roots in Los Altos de Jalisco, Mexico, by recreating the idyllic atmosphere of the Yucatán Peninsula’s cenotes with a pop-up in New York City’s SoHo neighborhood, Sept. For the U.S.

Social Media 85

Social Media Marketing Event Marketing Conference 85

Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history.

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Apparel 2022 Fashion Social Media 117

Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City.

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Retail Social Media 2022 2021 118

Event Marketer

DECEMBER 18, 2023

s West Hollywood and Beverley Hills neighborhoods before parking for several hours in Santa Monica, where attendees were offered the same touchpoints and giveaways as the Boston event. More Scenes from the Campaign: The post How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks appeared first on Event Marketer.

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Social Media Marketing Event Marketing Events 106

Event Marketer

JULY 26, 2022

For several days in New York City’s trendy Noho neighborhood, the brand invited passersby to admire the artwork and snag a sweet treat from its branded ice cream cart. A partnership with comedian and actress Jenny Slate, an online sweepstakes and weekly social media challenges are also part of the broader “Scoop Creamier” campaign.

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Social Media Marketing Travel Technology 108

Event Marketer

DECEMBER 11, 2023

11-15, was hosted inside an intimate brownstone townhouse in Brooklyn, NY, and featured a series of lavish spaces inspired by the social media platform’s holiday trend data, and decked out in twinkling seasonal home décor and furnishings from Anthropologie. 6-10 in New York City.

Retail 100

Retail 2024 Social Media Event Marketing 100

Event Marketer

MARCH 1, 2024

Actors from the series participated in content used to promote “Shōgun” on social media and give fans an inside look at the making of the show. In addition to the Nobu collaboration, FX hosted bicoastal Omakase dinners with Asia-Pacific influencers at two Michelin-starred Japanese restaurants: Masa in New York City and n/naka in L.A.

Hotels 83

Hotels Social Media Travel Hospitality 83

Event Marketer

JULY 18, 2022

Part of the network’s Summer of Sweet Revenge campaign, the program also includes nationwide screenings, social integrations, an online hub and strategic partnerships designed to both engage loyal Trekkies and bring new fans into the fold. Five Compelling Activations from a Pared-down New York Comic Con.

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Social Media Travel Event Marketing Marketing 111

zkipster

JUNE 8, 2023

Keep your documents up-to-date with the latest information and use them to inform your day-to-day checklist for planning an event. 3 Create an event contingency plan Carry out an event risk assessment to identify and mitigate against any potential issues or challenges and prepare a list of emergency contacts, just in case.

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Event Planning 2023 Social Media Fashion 62

Event Marketer

JUNE 1, 2022

Showtime evoked the Roosevelt era at The Ritz-Carlton New York, Central Park; the Ford era at The Ritz-Carlton, Los Angeles; the Obama era at The Ritz-Carlton, Chicago; and aptly celebrated all three leading ladies at The Ritz-Carlton, Washington, D.C. Social media amplification was another essential piece of the strategy.

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Fashion Entertainment Social Media Marketing 121

Attendease

FEBRUARY 20, 2019

Social media is by no means less important now than it was in 2016, but what’s interesting to see is the way its usage continues to evolve within the events and meetings industry. For instance, Crain’s New York reports that “One exciting development is platforms like Instagram are being used to sell and distribute tickets".

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Event Marketer

NOVEMBER 14, 2022

So to inspire more women to participate in the lucrative future of space, reach new audiences and further its mission to make finance more attainable, Morgan Stanley crafted its own conceptual spacesuit: the Access I. Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’.

Financial 102

Financial Fashion Banking Social Media 102

Event Marketer

DECEMBER 20, 2021

In addition to platforms like The Tailgate Tour, Ellsworth says the brand is focused on innovative, digital-first experiences and small, curated events, which she says are working well now in post-pandemic times. The post Prebiotic Soda Poppi’s Unexpected Target Strategy Sparkles in Pandemic Times appeared first on Event Marketer.

Fashion 101

Fashion Social Media 2022 2020 101

Event Marketer

SEPTEMBER 27, 2021

Event Marketer: Why is the US Open an effective platform for engaging consumers? Over the years, however, we’ve been able to expand our reach and meet fans at several different touchpoints, including on-premise, e-commerce and social media. We’re eager to continue exploring this trend for future events and launches.

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Event Marketer

JANUARY 8, 2024

They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.” 7) and New York (on Jan. 8) to get pumped up for the show’s new chapter, set in Alaska, with the help of its “frozen billboards.” 7) and New York (on Jan.

Automotive 89

Automotive Trade Shows 2024 Social Media 89

Bizzabo

SEPTEMBER 17, 2018

Britta's creativity, data-driven mindset and passion for bringing people together has seen PLAY evolve into a continent-spanning event series. It's no exaggeration to say that Britta and her team at Brightcove are some of the most innovative event marketers in the industry. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Expo Pass

SEPTEMBER 14, 2020

The virtual event stage is open 24/7 and the mic is always on. So we checked out a few recent events — WWDC, Microsoft Build, Comic-Con, and The New York Film Festival, and made some notes on the best ways to get creative with time slots. . And that’s what a virtual event is all about! Event Execution.

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Event Marketer

DECEMBER 13, 2022

DeadZone LA marked Deadfellaz’s second in-person event. Having hosted events on both U.S. coasts, Betty says the vibes were different from New York City to L.A. According to Betty, social media is a key component of Deadfellaz’s brand identity and recognition among its community and partners.

Social Media 96

Social Media 2021 Entertainment Hotels 96

Event Marketer

AUGUST 16, 2021

Various virtual screenings delivered on July 1 ultimately entertained 14,250 consumers, while Pratt also hosted virtual screening events in partnership with the Lollipop Network and Ronald McDonald House New York, in addition to a special Make-A-Wish Foundation conversation and screening package for a superfan.

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Event Marketer

MARCH 18, 2024

Attendees could also catch a film screening showcasing ICON’s new innovations (thousands attended) and a keynote from brand co-founder and ceo Jason Ballard, as well as enjoy music, bites and refreshments.

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