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Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’

Event Marketer

This year’s The Hill in New York, held at Brooklyn Bridge Park, July 14-16, featured a livestream of the Gentlemen’s and Ladies’ Finals on the big screen through U.S. The event was free, but 1,500 daily winners from ballot pre-submissions scored guaranteed spots when doors opened, while others entered on standby.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Schoff says.

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How Canine Wellness Brand Get Joy Saved New York City’s Beloved Halloween Dog Parade

Event Marketer

“There were a lot of frustrated New Yorkers and dog lovers that had been a part of this parade and feel that this iconic event in New York City is so critical for both themselves and their companions. So it didn’t take us long to raise our hand. And that’s what we did.” –Tom Instead, two weeks before the Oct.

Retail 103
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The Brief: Ketchup Insurance and Firehouse Takeovers

Event Marketer

NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Your presence is required in New York City from March 14 to 15. Agencies: City Eventions; Rapport; Impact) ANOTHER LAVISH INFLUENCER TRIP IS MET WITH TURBULENCE Oops, they did it again.

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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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How Marriott Evolved its Super Bowl Sleepover Contest Into a Season-long Campaign

Event Marketer

The campaign was powered by Marriott’s new call to action, This is Where We Fan, a season-long program aimed at linking consumers’ passion for football with travel. The pièce de resistance, naturally, was the Super Bowl Sleepover experience.

Sports 73
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Deadfellaz Connects its NFT Community IRL through DeadZone LA

Event Marketer

DeadZone LA marked Deadfellaz’s second in-person event. Having hosted events on both U.S. coasts, Betty says the vibes were different from New York City to L.A. According to Betty, social media is a key component of Deadfellaz’s brand identity and recognition among its community and partners.