TicketBud

JANUARY 11, 2024

The events industry has gone through significant changes over the past few years, with the pandemic forcing us to find new ways to gather and connect. While virtual events demonstrated the power of technology in bringing dispersed people together, they also proved the unmatched value of in-person interactions. Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike.

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Sponsorships Trade Shows Sustainability Events 126

Expo Pass

JANUARY 23, 2024

Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Channing Muller (President of DCM Communications and award-winning writer) and Tom MacMahon (CEO of MCM ) joined us to discuss the relationship between technology, event marketing, and soc

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Event Marketing Marketing Social Media Events 134

Planning Pod

JANUARY 2, 2024

Are you an event pro struggling to stay organized? If that’s the case, you’re not alone. With so many tasks and deadlines , disorganization is a pain for even the most seasoned professionals. Are you constantly jumping between time-sensitive projects and things you think you should be doing? Or cramming your brain with mental post-its? If so, you’re not doing any favors for your business or your mental health.

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Social Media Events Management Event Management 128

Conferences that Work

JANUARY 15, 2024

Should the event industry embrace facial analysis — a technology that promises to offer new analytic data to event stakeholders? In this post, I’ll explain why I’m concerned. I’ve included: An introduction to facial recognition and facial analysis; A timeline of recent public experiences and responses to the use of facial analysis at events; Why I think the use of this technology is misguided, ethically and legally dubious; and My conclusions.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

EventMB

JANUARY 16, 2024

Skift Take: Dive into CES 2024's techno-spectacle, from AI marvels to transparent screens, and discover how the latest gadgets could redefine the future of events and beyond.

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TicketBud

JANUARY 16, 2024

The South by Southwest (SXSW) festival is an integral part of Austin’s identity as a global center for innovation and creativity. The annual event attracts thousands of attendees from around the world, generating revenue, supporting job creation, and providing opportunities for businesses and entrepreneurs to showcase their products or services.

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Social Media 2024 Marketing Events 121

Expo Pass

JANUARY 9, 2024

It’s time to roll with the changes, planners! This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. The Economist wasn’t kidding when they called 2024 “the year of change.” While many of these trends started in 2023, they’re set to take on greater significance in the coming year.

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2024 Event Marketing Marketing Social Media 136

ePly

JANUARY 9, 2024

As we enter 2024, the events industry is evolving at an unparalleled pace, heralding new challenges and opportunities for event professionals. From COVID-19’s impacts to the ever-changing expectations of attendees and technology, our industry is set to see dramatic shifts in the coming years. We spoke with experts from the industry to learn more about their event predictions for the future.

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Conferences that Work

JANUARY 22, 2024

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. (See, e.g., this thread on LinkedIn which has, at the time of writing, four thousand impressions.) Five days later, Panos Moutafis , co-founder & CEO of Zenus , the “ethical facial analysis” company, responded. I find his response inadequate, and this post explains why.

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Technology 2023 Events Tech 342

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

EventMB

JANUARY 12, 2024

Skift Take: Two more platforms are joining the ranks of Cvent, both focused on improving the B2B trade show experience for organizers. There may be more acquisitions around the corner.

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Trade Shows B2B Meetings 204

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket.

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2024 Marketing Entertainment Apparel 120

PCMA Convene

JANUARY 22, 2024

Organizations have been shifting away from boycotting, banning, or canceling their events in controversial destinations, and shining a spotlight on the issues. In 2023, proposed and enacted laws targeting the rights of minority populations swept the U.S. in record-breaking numbers. According to the Human Rights Campaign, the nation’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ+) civil rights organization, more anti-LGBTQ+ bills were introduced in state houses last year than in

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Meetings Tourism 2024 2023 121

Expo Pass

JANUARY 17, 2024

It’s time to add some meme-ing to our event marketing! The internet age has produced some fun marketing strategies , but there’s nothing like memes. These viral sensations have become a new mode of communication, like inside jokes for whole communities. Given their virality, they are perfect for event marketing. Okay, but what is a meme? It’s usually a photo or gif combined with text that creates a new meaning (or meme-ing) from the combination.

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Marketing Social Media Entertainment Event Marketing 134

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Events

Event Industry News

JANUARY 9, 2024

Dreamland Margate, on the Kent coast, has become the latest venue to join the Lime Venue Portfolio, representing yet another attraction within the 80+ strong venue group, and further unique choices for organisers.

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Venues Events Event Design Event Marketing 122

Conferences that Work

JANUARY 1, 2024

I’m concerned about the future of high-energy physics research. Fifty years ago, I worked on a ground-breaking high-energy physics neutrino experiment at the Conseil Européen pour la Recherche Nucléaire (better known as CERN) particle accelerator in Geneva. In July 1973, the Gargamelle collaboration presented the first direct evidence of a theory that successfully reduced the number of separate fundamental force theories in physics from four to three.

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2012 2023 Conference 208

EventMB

JANUARY 31, 2024

Skift Take: The CEO of the software company Vistex died after falling 20 feet to the stage with approximately 700 members of his team watching. Accidents happen. Do you have contingency plans in place?

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Events Meetings Risk Management Event Management 197

Event Marketer

JANUARY 19, 2024

For a creative brand like Adobe, Sundance Film Festival is a hot-spot in a cold spot to reach filmmakers and creatives that utilize the brand’s tools daily to deliver works of cinematic art. Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission.

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Sponsorships Entertainment Sports Marketing 117

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Eventsforce

JANUARY 22, 2024

With the buzz of December already a distant memory, the arrival of January comes as an anticlimax. It’s back to work, back to normality and for many event planners, a time that can seem challenging and even a little overwhelming. While it can be difficult to muster enthusiasm for anything right now, data management (yep, that’s right) is something that’s always worthy of your consideration and — as this blog sets out — a concept that’s never more relevant than at the very start of the year, when

Management 112

Management Marketing Technology Event Marketing 112

Expo Pass

JANUARY 29, 2024

Welcome planners. You’ve entered the Matrix! The days of digital planning being an afterthought or a bonus are gone. That means adopting a new approach to planning that puts digital factors front and center—even with in-person events. Massive benefits can be gained from applying a digital-first mindset to in-person events, not just for the attendees.

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Event Apps Event Planning Sustainability Speakers 125

Event Industry News

JANUARY 5, 2024

At Rubber Stamp Champ, we are committed to being your source for all your event hand stamping supplies, custom and stock message rubber stamps, numbering machines, date stamps, stamping accessories, notary products and much more. In serving over 1 million customers in the last 23 years, RubberStampChamp.

Meetings 121

Meetings Events Event Design Event Marketing 121

Conferences that Work

JANUARY 29, 2024

We spend a lot of time talking about problems, effects, and causes. But, sadly, we talk mainly about the effects of problems rather than focus on their causes. If you ask people what are the most pressing problems in the world today they’ll mention things like the climate emergency, multiple wars, and (well, certainly in 2020) pandemics. We all want someone to “solve” these problems.

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2020 Conference Events 202

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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

EventMB

JANUARY 24, 2024

Skift Take: Through its acquisition of MGME, InteleTravel is looking to leverage its leisure travel experience to grow in the meetings and incentives market.

Global Events 197

Global Events Travel Meetings Marketing 197

Event Marketer

JANUARY 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential cover the world’s first karaoke gondola, Tropicana’s splash at CES and Swifties duped by AI. ORANGE YOU GLAD TROPICANA MADE IT TO CES? We hit the ground in Vegas last week for the 56 th annual CES to hunt for fresh booth trends and design tactics. And amid the sea of endemic brands exhibiting AI-powered products and services was none other than Tropicana—and a decidedly anti -artificial intelligence strategy.

Food and Beverage 117

Food and Beverage 2024 Social Media 2016 117

MeetingsNet

JANUARY 22, 2024

Freeman’s annual gauge of event participants reveals a few differences between attendees of different generations—but many important similarities too. Released in early January, the 2024 Trends Report: Attendee Intent and Behavior from trade-show, exhibit, and event-production agency Freeman addresses the key factors that influence people’s decisions to attend in-person events and their satisfaction with those events.

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2012 2024 Trade Shows Technology 111

Prestige Events Magazine

JANUARY 9, 2024

The Esports Summit presented by London & Partners, the business growth and destination agency for London, in partnership with the Science Museum will take place on Tuesday 27 th February 2024 and will feature keynote speakers and panel discussions that will share insights into esports in London. Taking place at the Science Museum, the third edition of this event will bring together key stakeholders including leading publishers, tournament organisers and higher education with the discussion c

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B2C 2024 Government Speakers 111

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

2021

Event Industry News

JANUARY 31, 2024

At Grapefruit Graphics we offer a turn-key service including an initial consultation, inhouse design, and full production house including on-venue installation. Our company is known for its professional service and attention to detail on every project, big or small, and serves clients worldwide.

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Consulting Venues Events Sustainability 111

Smart Meetings

JANUARY 3, 2024

Smart Meetings is looking for extraordinary women to honor in the ninth annual Smart Women in Meetings Awards. As the industry’s first program to recognize and uplift female leaders, our special March issue of Smart Meetings magazine highlights incredible women in meetings and events, followed by our annual Smart Women in Meetings Awards Gala to honor the exclusive group of Smart Women in Meetings.

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Meetings Events 110

EventMB

JANUARY 12, 2024

Skift Take: Outdoor activities and events are more popular than ever, but this means more pressure to avoid the pitfalls that can come with large crowds. Safety and sustainability are paramount. Here are three best practices to ensure a foolproof checklist for outdoor activities.

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Tourism Sustainability Events Meetings 186