Tue.May 07, 2024

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IMG Recognized as Finalist at the 22nd EX Awards

IMG

We at Innovate Marketing Group are thrilled and honored to announce that we have been recognized as a Silver Finalist at the prestigious 22nd EX Awards , presented by Event Marketer. Being acknowledged among the top contenders in the industry is truly humbling. It reaffirms our commitment to excellence and fuels our passion for creating unforgettable experiences.

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4 Easy Ways to Boost Event Registration by 20%

Attendease

You’ve spent countless hours and resources planning an amazing event. But what happens if no one shows up? Event registration can make or break the success of your event. A seamless event registration process leads to more attendees and higher revenues. A leaky process, on the other hand, leads to missed opportunities and diminishing ROI. Let’s examine an often overlooked but important source of attendees for your event: incomplete registrants AKA the people who stalled midway through your even

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7 Ways to Deliver Authenticity and Adventure

EventMB

Skift Take: Gone are the days of fly-in, fly-out meetings and events. Attendees no longer want to stay within the bubble of their hotel room or a conference venue. Instead, they want to break out and explore. Curated in partnership with the Arizona Office of Tourism, here are seven ways to create authentic event experiences in tune with local nature, culture, and history.

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Sizzle Nightclub and El Paradiso Beach Club announce major digital transformation in a first for Zante’s tourism scene

Event Industry News

Sizzle Nightclub & El Paradiso Beach Club have announced an exclusive long-term partnership with Glownet.com to power the hottest events & personalized resort packages in Zante. In a move that marks a first in the region, Glownet.

Tourism 111
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Tourism Diversity Matters Picks Up the Pieces

EventMB

Skift Take: Tourism Diversity Matters was roiled by a workplace bullying scandal at the end of February. In an effort to repair the damage, the nonprofit has appointed noted DEI expert Hattie Hill as its interim CEO.

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Events Agency emc3 Has Achieved A King’s Award For Enterprise

Prestige Events Magazine

emc3 has been honoured with a King’s Award for Enterprise: International Trade. Announced yesterday [Monday 6th of May 2024], emc3 has officially been recognised for its excellence in International Trade and is one of 252 organisations nationally recognised with a prestigious King’s Award for Enterprise. The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, were renamed last year to reflect His Majesty The King’s desire to continue the legacy of HM Queen

2024 105
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Dynamic pricing for event and venue businesses: Using data to optimize revenue across seasons

Planning Pod

Event and venue businesses traditionally tend to rely on static pricing models…in other words, setting a fixed price for packages regardless of the season or other fluctuations impacting demand. While this approach offers simplicity, it fails to help your business benefit from the dynamic nature of the event industry. Any seasoned event pro knows that peak seasons, holidays, and popular dates often see high demand, while slower periods often come with struggles to fill available space.

Venues 88
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Arena Racing Group Launches Wellness Experiences for Summer Meetings and Conferences

Prestige Events Magazine

Arena Racing Group (ARC), the UK’s largest racecourse group, boasting 21 venues and 16 premier racecourses nationwide, has launched ‘Step Into Summer’ – a Wellness-inspired experience at meetings and conferences this summer. The concept has been designed to help event organisers to boost delegate wellbeing by embracing outdoor experiences, connecting with nature, and discovering the rich heritage and history at each r acecourse.

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Executive Q&A: BDG Media Talks Music Festivals, Gen Z and Capturing the Zeitgeist

Event Marketer

“The biggest trend right now is that ability to sort of change and flex and try and experiment and not be like, ‘Here’s what you’re going to do, and this is your journey.'” –Lindsay Leaf, EVP-Experiential, BDG Media For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Summer Event Guide 2024

Event Industry News

Get ready to elevate your Summer events to new heights with the ultimate resource brought to you by Event Industry News. Our Summer Event Guide is your go-to source for the hottest venues and top-notch suppliers guaranteed to make your events sizzle.

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Mercure Manchester Piccadilly wins Best Contemporary Hotel Award

Prestige Events Magazine

Mercure Manchester Piccadilly has won Best Contemporary Hotel in North West England at the UK Enterprise Awards 2024. A dedicated research and judging team assessed a host of businesses across the UK for SME News’ seventh annual UK Enterprise Awards, which honours the remarkable accomplishments of companies from a wide range of industries. The Mercure’s entry was considered alongside reviews, testimonials, and crucial feedback from clients and customers and chosen by the judges for its exe

Hotels 59
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The Power of Events shares Schools Engagement Programme pilot impact to date and Four Nations Expansion Plans

Event Industry News

The Power of Events is releasing results to date of its Schools Engagement Programme pilot in the East of England. Launched in January 2024, the pilot aims to refine the process of inspiring the next generation of event professionals, by introducing pupils aged 13-18 to the dynamic range of opportunities within the events industry.

2024 69
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DRPG’s STAGE & SCENIC TEAM CELEBRATES EARTH DAY WITH GREEN INITIATIVES

Prestige Events Magazine

Leading creative communication agency DRPG has marked the month of Earth Day with a series of eco-friendly initiatives, highlighting the proactive efforts of its Stage & Scenic team specifically in championing sustainability and community engagement. Throughout April the team have volunteered their time to spruce up the local Open Trail in Worcestershire as well as giving an affordable food club in Birmingham a shopfront makeover.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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ABPCO Festival of Learning shows how to be Fit for The Future in Glasgow

Event Industry News

The ABPCO Festival of Learning, which took place on Monday and Tuesday this week, welcomed 150 industry professionals to Glasgow. The third ABPCO Festival of Learning brought together PCOs and industry partners from around the UK for two days of high-quality education and networking focused on ensuring the attendees are Fit for the Future.

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After Recent Setbacks, Tourism Diversity Matters Has New Leader

MeetingsNet

Hattie Hill, a longtime DEI consultant for large organizations, has been named interim CEO. Two and half months after its executive director was fired for cause and its founder and CEO resigned, Tourism Diversity Matters, a nonprofit organization that aims to be “an industry resource for diversity expertise in order to achieve inclusive excellence,” has hired an interim CEO with strong relevance to that mission: Hattie Hill.

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ExCeL London to dish up millions of lower carbon meals

Event Industry News

ExCeL London, together with its long-standing catering partner Levy UK + Ireland, have announced a new partnership with food environmental data experts, Foodsteps, to help reduce the embodied carbon emissions in the millions of dishes its in-house team of chefs create and serve every year.

Sports 64
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Eco-Friendly Custom Tents Options: Sustainability Matters

Ins'Tent

Customers expect the products they buy to be environmentally friendly. And they expect the companies they buy from to take environmental issues seriously. Any business should consider practical steps they can take to reduce their carbon footprint. Even small steps can make a big difference. If your company uses custom tents, there are several easy ways that you can meaningfully introduce eco-friendly custom tents production process.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Hospitality Action encourages the industry to spring clean its approach to team wellbeing in 2024

Event Industry News

This Stress Awareness Month, Hospitality Action encourages the industry to seize the opportunity to spring clean its approach to team wellbeing and employment practices for the year ahead.

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The Power of Events shares Schools Engagement Programme pilot impact to date and Four Nations Expansion Plans

Prestige Events Magazine

The Power of Events is releasing results to date of its Schools Engagement Programme pilot in the East of England. Launched in January 2024, the pilot aims to refine the process of inspiring the next generation of event professionals, by introducing pupils aged 13-18 to the dynamic range of opportunities within the events industry. In the Spring term, the programme has so far engaged over 3,000 pupils from 17 schools, significantly enhancing their understanding of the events industry as a viable

2024 52
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DRPG’s stage & scenic team celebrates Earth Day with green initiatives

Event Industry News

Leading creative communication agency DRPG has marked the month of Earth Day with a series of eco-friendly initiatives, highlighting the proactive efforts of its Stage & Scenic team specifically in championing sustainability and community engagement.

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Using LinkedIn as we gear up for WEC!

MPI

While face-to-face interactions are invaluable, starting your WEC networking digitally on LinkedIn can give you a significant head start.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Welcome To Skiddle: Beat Live

Skiddle

Joining a dynamic lineup of event brands on Skiddle and ready to make their mark on the events industry in 2024, say hello to Beat Live.

2024 52
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State of the Industry: Other Trends For Your Radar

Special Events

Final part in our annual State of the Industries (SOI) report

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Join Opus Agency and Swoogo for a Delightful AF* webinar on creating experiences worth attending. Register here! #WeAreOpusAgency #BeMoved

Opus Agency

Opus Agency Joins Swoogo for Delightful AF* Webinar

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The Magic of Collective Effervescence

SmartMeetings

Designing events that connect and inspire 112 years ago, sociologist Emile Durkheim wrote: ‘The very fact of congregating is an exceptionally powerful stimulant. Once the individuals are gathered together, a sort of electricity is generated from their closeness and that quickly launches them to an extraordinary height of exaltation.” This is how the concept of shared joy or in scientific terms “collective effervescence” was born.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Catholic University of America – The Perfect Wedding Venue

Unique Venues

Many engaged couples now are feeling like they can finally plan their wedding and choose a venue that allows them to share their joy personally with their close friends and families. Many have waited several years for this opportunity and they want a special place; one that provides everything they need for their most special day. Engaged couples need to look no further than the stunning Catholic University of America.

Venues 36