Bizzabo

NOVEMBER 13, 2019

Learn how the New York Times hosts amazing events that always keep audiences coming back for more! The New York Times is one of the most influential newspapers in the world. In this article, we'll explore 12 imaginative events from the New York Times and identify key takeaways from each.

Speakers 48

Speakers Travel 2019 Fashion 48

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 103

Sponsorships Food and Beverage Sports 2021 103

Event Marketer

JUNE 27, 2022

launch earlier this year, the Anheuser-Busch brand aimed to drive awareness among post-college consumers and kick off the summer with its broader “upgrade your seltzer” messaging by hosting the mock ceremony at New York City’s The Vessel just in time for graduation season. On the heels of its U.S.

Sponsorships 105

Sponsorships Marketing Travel Event Marketing 105

Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

Sports 103

Sports 2024 Sponsorships Hotels 103

Event Marketer

MARCH 14, 2022

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star.

Sports 108

Sports Tech Sponsorships 2022 108

Event Marketer

MAY 7, 2024

With its sights set on courting Gen Z and capturing the zeitgeist, BDG is making big bets on experiential marketing, so we tapped Lindsay Leaf, evp-experiential, for more insight into the strategy. For New York Fashion Week, it’s fashion and nightlife. Music to any marketer’s ears.

Fashion 96

Fashion 2024 Transportation 2023 96

Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. And so, it’s BARK Air to the rescue. That’s a program with heart.

Wireless 85

Wireless Airlines Retail Travel 85

Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” This weekend, March 1-2, Coca-Cola is celebrating the launch of its Spiced flavor with a pop-up Spiced Shop in New York City at 216 Lafayette St. And the… –R.B.

Sponsorships 95

Sponsorships 2024 Banking Education 95

Event Marketer

SEPTEMBER 18, 2023

Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water. Heading into this year’s tournament, 35-plus-year partner evian, the official water of the US Open, sailed right over that obstacle aboard New York City’s first-ever floating tennis court.

2024 105

2024 Sustainability Education Marketing 105

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” .

Automotive 109

Automotive 2022 2020 Sponsorships 109

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

Marketing 116

Marketing Fashion Education Apparel 116

Event Marketer

JULY 20, 2023

Bill Moseley, Director of Sponsorships and Experiential Marketing, AT&T Filmmaker David Fortune was the winner of AT&T’s 2023 Untold Stories Pitch Competition. We doubled that live audience from about 125 to 250,” says Bill Moseley, director-sponsorships and experiential marketing at AT&T.

2023 80

2023 Sponsorships Marketing Technology 80

Event Marketer

MAY 3, 2021

Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. Agency: Cogent World, New York City. 22 through April 25.

Wireless 141

Wireless Sports Sponsorships Transportation 141

Event Marketer

OCTOBER 18, 2021

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm.

2021 127

2021 2019 Event Marketing Marketing 127

Event Marketer

MARCH 4, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. 17 and New York City’s Westfield World Trade Center on Feb. Behold: The Florida Man Games. Yes , you read that number correctly.

Government 102

Government Advertising Trade Shows Sponsorships 102

Event Marketer

DECEMBER 19, 2022

And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. Agency : The Social Standard, influencer marketing). Photo credit: Enchant. Agency : Deeplocal).

Airlines 87

Airlines Sponsorships 2022 Marketing 87

Event Marketer

SEPTEMBER 6, 2021

More US Open Strategies: Brands Descend on New York’s Seaport District for the US Open Experience. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. IHG Hotels & Resorts designed a Tennis in Wonderland room at the Kimpton Hotel Eventi in New York City. MERCEDES-BENZ.

2021 132

2021 Food and Beverage Sports Hotels 132

Event Marketer

MARCH 15, 2023

“We’re trying to infuse creativity into helping solve both consumer and customer problems in everything that we do,” says Todd Allen, vp-global marketing at Budweiser. “We’re Agency: FCB New York. It’s been an integral part of our activation plans for a very long time.”

Sponsorships 79

Sponsorships 2023 Hotels Marketing 79

Event Marketer

MARCH 6, 2024

Consumers could visit a microsite in the weeks leading up to the March 16 event to enter for a chance to snag a spot at the New York City event. The event will be hosted by comedians Colin Jost and Michael Che, and include branded giveaways. ET, which is midnight in Ireland. Patrick’s Day 2024.

2024 101

2024 Banking Entertainment Event Marketing 101

Event Marketer

JUNE 28, 2021

Agency: MKG, New York City. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” To rally consumers around its “Pride Never Stops” mantra, Hulu installed six- and seven-foot-tall flower sculptures along the High Line in New York City during a four-day activation (June 24-27).

Apparel 119

Apparel Retail Sponsorships 2021 119

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Designed with a team of space experts, historians and engineers, the ensemble was unveiled at a “Creating Space” activation in New York City’s Times Square. Agencies: Infinity Marketing Team ; Zeno.

Fashion 110

Fashion 2023 Sponsorships Technology 110

Event Marketer

NOVEMBER 22, 2022

SPONSORSHIP. In every nuance, we’re trying to build not just sponsorship partnerships, but also what we call ‘programming partnerships,’ which can often be an intro to working with us so [partners] can give something wonderful that adds to our programming,” says Hubshman. And there’s a lot on going on. Photo credit: SCOPE.

2022 83

2022 Sponsorships Fashion 2021 83

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 71

Event Apps Sponsorships Contracts Travel 71

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 71

Event Apps Sponsorships Contracts Travel 71

Event Marketer

OCTOBER 19, 2021

“The days are here where we have to be thinking about not either an in-person or digital experience, but how you do both safely and simultaneously,” says Colin Fleming, senior vp-global brand, events, content and customer marketing at Salesforce. Johnson, New York City. 12 Takeaways from the Virtual Editions of EMS 2021.

Tech 94

Tech Sponsorships 2021 Sustainability 94

Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY.

Apparel 92

Apparel 2024 Insurance Retail 92

Event Marketer

MARCH 27, 2023

Entrants had multiple chances to win experiential prizes during the NFL season, from VIP tickets to the 2023 draft, to a “Fansgiving” dinner on the 50 yard line at MetLife Stadium, home of the New York Giants. The pièce de resistance, naturally, was the Super Bowl Sleepover experience.

Sports 76

Sports Sponsorships Retail Hotels 76

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. They’re even creating entire festivals around the concept (hello, sponsorship opportunity).

Food and Beverage 123

Food and Beverage Sponsorships Events Consulting 123

Event Marketer

APRIL 11, 2024

Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in New York and Los Angeles through an upscale, bicoastal conference. The post How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform appeared first on Event Marketer.

Retail 97

Retail Sports Fashion Conference 97

Event Marketer

JULY 12, 2021

Lemheney says event marketers need to consider the lack of amenities involved in activating outdoors. Upon arrival, they were transported to Marriott’s Renaissance New York Chelsea property for a complimentary stay. Clear’s reunion event offered flashy entrances, performances, shared meals and photo ops al fresco.

Airlines 130

Airlines Food and Beverage Sponsorships Education 130

Eventbase

JULY 13, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 52

Event Apps Sponsorships Contracts Travel 52

Event Leadership Institute

MAY 26, 2021

But internal and external events were key to motivating employees, maintaining relationships with clients, and more. Jennifer Savica, vice president and head of corporate events at New York Life Insurance Company, will share how her team thrived during the pandemic and how in-house teams can pivot to stay relevant in uncertain times.

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

TicketBud

AUGUST 28, 2023

But if you promote a premium experience, you need to build a budget for it with a firm understanding on how expenses and revenue streams (vendors, tickets and sponsorships) might make or break your bottom line. Marketing for the event touted celebrity guests, top-level speakers and a highly anticipated ball pit.

2009 78

2009 Financial 2017 2013 78

Event Marketer

FEBRUARY 13, 2024

Taking over the sidewalk area in front of the New York-New York Hotel & Casino, Frito-Lay built colorful building facades of businesses representing its most popular snack brands, including Rold Gold Pawn Shop, PopCorners Psychip Advisor, Ruffles Ridge Revue, Stacy’s Souvenirs, Tost by Tostitos restaurant (more on that later) and Fritos Saloon.

Food and Beverage 113

Food and Beverage Sports Hotels Apparel 113

Event Marketer

DECEMBER 11, 2023

Beauty fans crave the opportunity to directly connect with their favorite influencers and product founders, and brands that enable access to those individuals are not only giving the people what they want, but lending an element of authority and authenticity to their events. in August touting the brand’s All Nighter Setting Spray.

2023 99

2023 Financial Marketing Events 99

Event Marketer

DECEMBER 13, 2022

DeadZone LA marked Deadfellaz’s second in-person event. Having hosted events on both U.S. coasts, Betty says the vibes were different from New York City to L.A. Games of pool, craps tables and local food trucks were all part of Deadfellaz’s second-ever in-person event. Photo credit: Deadfellaz.

Social Media 101

Social Media 2021 Entertainment Hotels 101

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195