Event Marketing Food and Beverage New York Sponsorships 
Event Marketer
OCTOBER 31, 2023
Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Schoff says.
Event Marketer
SEPTEMBER 27, 2021
The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. Aleco Azqueta.
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Event Marketer
FEBRUARY 13, 2023
And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge.
Event Marketer
SEPTEMBER 6, 2021
More US Open Strategies: Brands Descend on New York’s Seaport District for the US Open Experience. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. IHG Hotels & Resorts designed a Tennis in Wonderland room at the Kimpton Hotel Eventi in New York City. MERCEDES-BENZ.
Event Marketer
FEBRUARY 13, 2024
Taking over the sidewalk area in front of the New York-New York Hotel & Casino, Frito-Lay built colorful building facades of businesses representing its most popular snack brands, including Rold Gold Pawn Shop, PopCorners Psychip Advisor, Ruffles Ridge Revue, Stacy’s Souvenirs, Tost by Tostitos restaurant (more on that later) and Fritos Saloon.
Event Marketer
JULY 12, 2021
The new location offered 45 percent more space, spanning 450,000 square feet of exhibits and experiences including floral and plant displays, shopping, education, sponsor activations and themed food and beverage options. Lemheney says event marketers need to consider the lack of amenities involved in activating outdoors.
Event Marketer
JULY 12, 2021
Although the festival had streamed content before, Carmen Jones, experiential director at Essence Communications, says this was its first true hybrid format (Mark Stephen Experiential Agency, New York City, handled). The format allowed the event to stay socially distanced and wowed guests. Staying virtual was not an option.
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