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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

The high-tech projections featured historic NBA highlights from four decades across four cities. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. 18-20, in Cleveland.

Sports 101
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12 Imaginative Events from The New York Times

Bizzabo

Learn how the New York Times hosts amazing events that always keep audiences coming back for more! The New York Times is one of the most influential newspapers in the world. In this article, we'll explore 12 imaginative events from the New York Times and identify key takeaways from each.

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How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event

Event Marketer

By experimenting with and making long-term investments in new technologies, virtual sponsorship opportunities and a mix of content styles (such as pre-recorded with live elements), he says, audiences will continue to engage. Johnson, New York City. Agency: George P.

Tech 92
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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” .

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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Agencies: Infinity Marketing Team ; Zeno.

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The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste

Event Marketer

17 and New York City’s Westfield World Trade Center on Feb. But the FTC’s official clampdown on business and government fraudsters last month may mark the dawn of a new era, thanks, in part, to the event industry’s advocacy. Yes , you read that number correctly. Ahead of the show’s premiere on Feb.

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Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show

Event Marketer

SCOPE just keeps growing into this world’s fair scenario of all these different creative industries that have aligned with this tech-forward push,” Hubshman says. SPONSORSHIP. The post Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show appeared first on Event Marketer.

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