Event Marketer

MARCH 27, 2023

So to encourage fans to follow their passion for the sport while exploring new places, the brand launched a social media contest that tasked them with describing the lengths—and travel destinations—to which they would go to see their favorite team play via TikTok, Instagram or Twitter. says Constable. Agency: 160over90.

Sports 72

Sports Sponsorships Retail Hotels 72

Event Marketer

OCTOBER 30, 2023

Social media messaging had a calming undercurrent that reassured anxious pet parents that the parade was back on, and a lighthearted tone that spoke to the company’s joyful brand promise.

Retail 102

Retail Social Media Financial Marketing 102

Event Marketer

MAY 17, 2021

High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure social media amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.

Tech 124

Tech Food and Beverage Retail Technology 124

Plan Your Meetings

DECEMBER 3, 2018

The internet landscape continues to make drastic changes as new technologies are developed, artificial intelligence (AI) is implemented and social media expands beyond its existing boundaries. Google’s algorithm is the main reason marketing on social media is exploding right now. How will they find yours?

2019 58

2019 Social Media Trade Shows Retail 58

Event Marketer

MARCH 18, 2024

Among key touchpoints is the KidSuper Store retail storefront, created in partnership with Colm Dillane, the designer and artist behind the brand, which is themed around laundromats, mini-marts and libraries (think: an operational laundromat conveyor belt, and books that will soon be available to check out on loan).

Apparel 86

Apparel 2024 Insurance Retail 86

Event Industry News

MARCH 7, 2019

He has 23 years’ experience across all disciplines including Experience and Event Marketing, Sponsorship, Amplification, Social Media Strategy, Retail Insights, Influencer Marketing, Experiential and Branded Content, and Omni-Channel Experiences.

Airlines 61

Airlines Social Media Retail Automotive 61

PCMA Convene

JUNE 28, 2016

Yet the economic and political situation in Brazil is creating challenges for Summer Games sponsors — and teams and athletes today must deal with exorbitant costs in order to stay competitive, so they rely on those sponsorship dollars for support.

Retail 40

Retail Sponsorships Sports Social Media 40

Canadian Special Events

APRIL 23, 2017

They will certainly be very vocal about whether they’ve had a good or negative experience – usually through social media. Millennials love interactive, “Instagramable” moments, so it is important to weave in cool photo zones throughout the venue to wow guests and provide plenty of opportunities to share through social media.

Social Media 63

Social Media Food and Beverage Sponsorships 2016 63

ePly

MARCH 26, 2024

This might include arranging catering services, admitting retail vendors, and/or bringing in tech specialists. Depending on your target consumer, you may want to send out a standard press release to any number of print and broadcast media outlets.

Event Planning 62

Event Planning Negotiating Events Event Planning Tools 62

EventMB

MAY 22, 2022

If you’ve never been, look for pics on social media or ask the event planners what’s been done in the past. Bonus tip: adding spotlights from the upper-level rigging or snapping pics and sharing them to social media can help build buzz. And with Google’s budget, they achieved it. Think about past exhibits at the show.

Trade Shows 161

Trade Shows 2022 2017 2018 161

Bizzabo

FEBRUARY 5, 2019

Danielle Launders has spent over six years working on events at Moz—managing everything from sponsorships to collateral to content and all of the logistics in-between. At the time, the event marketer was looking for extra support with sponsorships and MozCon, so I got to dive right in. This year will be my seventh MozCon.

Speakers 55

Speakers Sponsorships 2019 Conference 55

Bizzabo

SEPTEMBER 6, 2018

In this fundraising event example, attendees pick from various event sponsorship packages that offer goodies like promotional opportunities, open bar tickets for VIP guests, and a private meet and greet with Mike Ditka and other famous football names. Offer more than one type of sponsorship package. Photo Source: MENCAP.

Sponsorships 65

Sponsorships Events Transportation Education 65

Hubilo Blog

FEBRUARY 25, 2020

Voted Top 100 Movers and Shakers in Events by Eventbrite 2016, Voted number 1 on Double Dutch 250 people in Events and top 10% of social media in events in the world and one of the Small Business Top 100 companies 2016 and the only person in history to be nominated twice in one year as the most influential person in events by Haymarket Media.

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Voted Top 100 Movers and Shakers in Events by Eventbrite 2016, Voted number 1 on Double Dutch 250 people in Events and top 10% of social media in events in the world and one of the Small Business Top 100 companies 2016 and the only person in history to be nominated twice in one year as the most influential person in events by Haymarket Media.

Speakers 98

Speakers Healthcare Consulting Financial 98

Event Marketer

MARCH 27, 2023

Baringer has noticed that once students take an event marketing or sponsorship course, it opens the door to different career avenues they may not have known existed. Graduates can go on to work on themed experiences presented in trade shows, pop-ups, attractions, retail, dining, museums and virtual worlds.

Marketing 84

Marketing Sports Hospitality Tourism 84

Bizzabo

DECEMBER 26, 2018

We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. SMW Social Media Week: Lagos. Social Media Marketing World. Social Media Week: New York. back to top. February Conferences 2019.

2019 81

2019 Marketing Conference Social Media 81

Event Planning BluePrint

SEPTEMBER 21, 2016

You can go to the Internet, social media. I think especially with social media, you’re always seeing pictures and you have this idea that it’s so easy and people are throwing these massive fundraisers and events and they’re so successful, and you don’t necessarily need to start that way. [00:17:46] You can go network.

Event Planning 48

Event Planning Financial Sports Events 48

Event Marketer

MARCH 23, 2022

For the activation, a brand ambassador was dressed in a replica costume from head to toe, including a black leather chest harness, and moved through the café space as if they were a surrealist piece of art, intermittently striking strange poses, which fans were only too happy to capture for social media. Agency: BMF). FOUNDERS HOUSE.

2022 123

2022 Entertainment Tech 2001 123

Bizzabo

MAY 18, 2018

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. 15) Coca Cola - 2012 Olympics Sponsorship. In the 1990s, online marketing—the practice of driving actions on the internet—exploded.

Marketing 62

Marketing 2014 Fashion Social Media 62

Bizzabo

DECEMBER 19, 2018

They specialize in multicultural events, sponsorship activation, and mobile tours. Engine Shop creates all types of event-driven campaigns including sponsorship activations, multi-city tours, launch events, stunts and more. Their expertise spans corporate events, sponsorship activation, live experiences, travel incentives, and more.

2019 78

2019 Sports Entertainment Advertising 78

Bizzabo

DECEMBER 19, 2018

As a full service agency Cheil London has plenty of experience in digital, shopper marketing, experiential, traditional advertising, social, retail design and sponsorship. Services include brand advertising, digital marketing, strategic consultancy, content marketing, social media strategy & production.

2019 64

2019 Travel Corporate Events Advertising 64

PCMA Convene

JANUARY 2, 2018

Plus, live-streamed sessions and social media can capture much of what is going on, and meeting content — papers, PowerPoints, PDFs, videos — all can be made available online after the fact. All of medicine is changing, society is changing, and the need to go somewhere to find out something has disappeared,” Silber said.

Medical Meetings 72

Medical Meetings Trade Shows Healthcare Conference 72