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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

The high-tech projections featured historic NBA highlights from four decades across four cities. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. 18-20, in Cleveland.

Sports 100
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How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event

Event Marketer

By experimenting with and making long-term investments in new technologies, virtual sponsorship opportunities and a mix of content styles (such as pre-recorded with live elements), he says, audiences will continue to engage. Johnson, New York City. Agency: George P.

Tech 90
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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

More US Open Strategies: Brands Descend on New York’s Seaport District for the US Open Experience. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. IHG Hotels & Resorts designed a Tennis in Wonderland room at the Kimpton Hotel Eventi in New York City. MERCEDES-BENZ.

2021 127
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Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show

Event Marketer

SCOPE just keeps growing into this world’s fair scenario of all these different creative industries that have aligned with this tech-forward push,” Hubshman says. SPONSORSHIP. The post Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show appeared first on Event Marketer.

2022 78
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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. DIRECT-TO-CONSUMER MINDSET. INDOOR/OUTDOOR AUTO SHOWS.

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Season’s Greetings: Inside Six Experiential Holiday Campaigns

Event Marketer

And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. Agency : The Social Standard, influencer marketing). Agency : DPEM).

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12 Imaginative Events and Activations from The Wall Street Journal

Bizzabo

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. WSJ Tech Live. Key Takeaway: WSJ Tech Live does a lot of things right. Marketing brilliance!