Event Marketer

MAY 3, 2021

Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. Agency: Cogent World, New York City. 22 through April 25.

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Event Marketer

OCTOBER 18, 2021

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. Featured photo credit: Bacardi.

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Event Marketer

SEPTEMBER 6, 2021

More US Open Strategies: Brands Descend on New York’s Seaport District for the US Open Experience. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. IHG Hotels & Resorts designed a Tennis in Wonderland room at the Kimpton Hotel Eventi in New York City. MERCEDES-BENZ.

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Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. that will serve as an AI- and art-driven sampling experience. And the… –R.B.

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Event Marketer

APRIL 15, 2024

Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. The brand, popular for its subscription BarkBoxes, is addressing a common pet parent pain point—traveling with dogs is challenging for people and traumatic for their canines. And so, it’s BARK Air to the rescue.

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Wireless Airlines Retail Travel 82

Event Marketer

JUNE 27, 2022

Because we’re such a new brand, we’ve been doing a lot of experiential events and sponsorships across the country for the past few months, but we really wanted to do an owned event,” says Siegel. The other part of that was to make sure we truly brought that graduation feel to life. “The

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Event Marketer

JUNE 28, 2021

Agency: MKG, New York City. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” To rally consumers around its “Pride Never Stops” mantra, Hulu installed six- and seven-foot-tall flower sculptures along the High Line in New York City during a four-day activation (June 24-27).

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Event Marketer

MARCH 14, 2022

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star.

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Sports Tech Sponsorships 2022 104

Event Marketer

NOVEMBER 22, 2022

SPONSORSHIP. In every nuance, we’re trying to build not just sponsorship partnerships, but also what we call ‘programming partnerships,’ which can often be an intro to working with us so [partners] can give something wonderful that adds to our programming,” says Hubshman. And there’s a lot on going on. Photo credit: SCOPE.

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Event Marketer

OCTOBER 19, 2021

Fleming recommends that marketers prioritize trust and safety over revenue, invest in key market live events and blend live and original content. Johnson, New York City. The post How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event appeared first on Event Marketer.

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Event Marketer

MARCH 18, 2024

Attendees could also catch a film screening showcasing ICON’s new innovations (thousands attended) and a keynote from brand co-founder and ceo Jason Ballard, as well as enjoy music, bites and refreshments.

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Apparel 2024 Insurance Retail 89

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. DIRECT-TO-CONSUMER MINDSET.

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Automotive 2022 2020 Sponsorships 106

Event Marketer

SEPTEMBER 18, 2023

The campaign additionally marked the first time evian partnered with Billion Oyster Project, a New York City nonprofit dedicated to restoring oyster reefs to New York Harbor and preserving the city’s waterways.

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2024 Sustainability Education Marketing 102

Event Marketer

DECEMBER 19, 2022

And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. Agency : The Social Standard, influencer marketing).

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Airlines Sponsorships 2022 Marketing 85

Event Marketer

DECEMBER 13, 2022

DeadZone LA marked Deadfellaz’s second in-person event. Having hosted events on both U.S. coasts, Betty says the vibes were different from New York City to L.A. Games of pool, craps tables and local food trucks were all part of Deadfellaz’s second-ever in-person event. Photo credit: Deadfellaz.

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Social Media 2021 Entertainment Hotels 98

Event Leadership Institute

DECEMBER 31, 2017

Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Event Coordinator | AlliedPRA | San Diego, CA. New York City, NY.

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Bizzabo

MARCH 12, 2020

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. A few summers ago, The Wall Street Journal partnered with The MAG for this tasty experiential marketing campaign.

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Negotiating 2020 Tech Conference 62

Event Marketer

JULY 12, 2021

Although the festival had streamed content before, Carmen Jones, experiential director at Essence Communications, says this was its first true hybrid format (Mark Stephen Experiential Agency, New York City, handled). Staying virtual was not an option. First and foremost, I knew for a fact we had to be on the ground,” Jones says.

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Food and Beverage Travel Technology Events 130

TicketBud

AUGUST 28, 2023

Not every event needs to offer a swanky, over-the-top experience. But if you promote a premium experience, you need to build a budget for it with a firm understanding on how expenses and revenue streams (vendors, tickets and sponsorships) might make or break your bottom line.

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Bizzabo

NOVEMBER 13, 2019

They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing. The New York Times Travel Show. The New York Times Travel Show is the largest event of its kind. It can be overwhelming — even for large organizations like the New York Times.

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Event Marketer

DECEMBER 11, 2023

Beauty fans crave the opportunity to directly connect with their favorite influencers and product founders, and brands that enable access to those individuals are not only giving the people what they want, but lending an element of authority and authenticity to their events.

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Event Marketer

DECEMBER 27, 2021

More Cause Marketing Activations: Common Ground: Stand Together Talks Immigration On National Pop-Up Tour. How Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City. In other scenarios, cause marketing activations were specifically created to drive support (and dollars) for a particular cause.

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Bizzabo

OCTOBER 17, 2018

Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. 5) Create an Event Community.

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Social Media Marketing Event Marketing Events 70

Event Leadership Institute

JANUARY 31, 2018

Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Events Assistant (Part-time) | The Kapor Center | Oakland, CA.

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2018 Hospitality Trade Shows Hotels 40

Capterra Event Management

JUNE 4, 2018

WiFi at events isn’t free, but it doesn’t have to cost you a fortune. According to ASAE, there are a couple of ways you can help mitigate these costs: Sell sponsorship of WiFi to an advertiser. What good is an event if no one can get there? New York City, and Boston metro rail system maps ( Source ).

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Venues Transportation Hotels Event Planning 64

Bizzabo

FEBRUARY 4, 2019

This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. Attendee Promotion. The roadshow stopped in Amsterdam, Hannover, Washington D.C.,

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2019 Social Media Travel Speakers 55

Bizzabo

AUGUST 16, 2019

Cisco Connect events happen throughout the year in dozens of cities around the world. New York City? At each event, attendees get access to first-rate educational content, have time to network with their peers, and discover new business-building technologies. The event's content is totally up to you.

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Social Media Telecommunications Technology 2019 48

Event Marketer

NOVEMBER 7, 2022

So for the post-pandemic return of its three-day superfan event, Bravo brought the whole kettle to New York City. To boot, BravoCon sponsorships quadrupled for 2022, with 60 booths on-site and nine major sponsor activations for fans to engage with. People just rooted for Bravo and it was wonderful.”

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Sponsorships 2019 2022 Marketing 90

Event Marketer

DECEMBER 12, 2022

Zappos Gets Weird with Bay to Breakers Title Sponsorship. That included a campaign from Cap’n Crunch, which launched the “Cap’n’s Commute,” an activation produced on a branded ferry, complete with a ship mast featuring a giant cereal bowl installation at the top, that made stops at five commuter ports around New York City.

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Event Marketer

MARCH 23, 2022

More than 1,700 people RSVP’d to the invite-only, New York City subway station-themed event, which celebrated art, music and community. Commencing a three-year sponsorship with SXSW, Volkswagen revealed its new ID. Agency: Pink Sparrow.). VOLKSWAGEN.

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Bizzabo

JULY 5, 2019

Thankfully, when 84% of tech leaders agree that live events are critical to their success, we know events can help solve conversion blocks. Let’s look at the intersection of the B2B marketing funnel and event marketing. What is the Marketing Funnel? The marketing funnel is quintessential to B2B SaaS.

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Marketing Trade Shows B2B Sponsorships 68

Bizzabo

DECEMBER 11, 2019

Learn how AdWeek, creator of one of the most popular advertising trade publications in the world, uses events to supercharge its content strategy. The New York City-based publisher has been covering diverse topics such as creativity, ad campaigns, and client-agency relationships since 1979. The answer is event sponsors.

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2019 Advertising Education Ecommerce 62

Hubilo Blog

FEBRUARY 25, 2020

Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Started in 2007, EventMB is the number one online platform worldwide for event professionals. Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy.

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Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.

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Financial Sponsorships 2015 Travel 51

Marketo Events

NOVEMBER 7, 2018

Brand sponsorships for music festivals, tours, and venues totaled $ 1.22 With the attendance of festivals on the rise, marketers should tap into this market as experiences are a powerful way to create an association between a brand and its audience. This method of advertising comes in the form of experience. billion in 2012.

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2019 Marketing Social Media Advertising 166

Hubilo Blog

FEBRUARY 25, 2020

Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Started in 2007, EventMB is the number one online platform worldwide for event professionals. Where to find him? Reach out to Dave on Dlutz@velvetchainsaw.com Bo Kruger Who is he?

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Speakers Healthcare Consulting Financial 98

Bizzabo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

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