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Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music

Event Marketer

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer.

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Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations

Event Marketer

The public will get its first taste of the concept this weekend in New York City, where from Feb. Attendees are promised the “perfect mashup of 1957 and 2024” with a mix of theater, dance, tech and fashion that will take the shape of shops, flash mobs and an AI-generated Marilyn. Refreshing. Agencies: WPP Open X; Ogilvy.

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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

The high-tech projections featured historic NBA highlights from four decades across four cities. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. 18-20, in Cleveland.

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Tech Mergers Could Simplify Virtual Meeting Management

SmartMeetings

Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. That could be good news for meeting professionals looking for new features and end-to-end solutions.

Tech 120
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How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event

Event Marketer

By experimenting with and making long-term investments in new technologies, virtual sponsorship opportunities and a mix of content styles (such as pre-recorded with live elements), he says, audiences will continue to engage. Johnson, New York City. Agency: George P.

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Ticker: Regular Updates on Events Taking Place in Person

Event Marketer

After announcing, then detracting, plans for a physical show in 2021, CES organizers say the event is back in action for 2022 with a hybrid format. Confirmed brands attending the in-person world’s largest tech conference include Amazon, AT&T, Dell and Google. Tribeca Film Festival: June 9-20, New York City.

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FX Touts its Top Content With Interactive Sound Sculptures in Three Cities

Event Marketer

installation was built using a blend of 3D printing tech and industrial elements to bring FX’s horror and sci-fi content to life. FX Networks is renowned for executing largescale, multisensory activations at tentpole events like San Diego Comic-Con. sculpture design).

Tech 89