Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).

Event Marketing 88

Event Marketing Marketing 2020 2016 88

Event Marketer

JULY 19, 2021

Event staff wore stripped aprons customized with AHS iron-on patches and paper hats. Following its two-week run in New York, the pop-up will head to Los Angeles as well as a location that the network is keeping a secret for now. Agency: NVE, Los Angeles. Mald wouldn’t even say when FX would reveal the third site.

2021 141

2021 2020 Marketing Event Marketing 141

Event Marketer

AUGUST 9, 2021

There were 100 winners total, with about 20 people in three targeted markets—Chicago, Los Angeles and Philadelphia—collecting the Dave Drops in person. Agency: Giant Spoon, Los Angeles. Drones, Robots and a Giant Anteater Deliver Surprises for FX’s ‘Dave’ Season Premiere appeared first on Event Marketer.

Marketing 136

Marketing Event Marketing Events Event Technology 136

Event Marketer

MARCH 27, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. With the deal, OBE expands the global footprint—adding a London-based team to its existing offices in Los Angeles, New York City, and San Francisco. Submit your news here.

2027 52

2027 Healthcare Trade Shows Entertainment 52

Event Marketer

FEBRUARY 20, 2024

Frieze Los Angeles (Photo credit: Casey Kelbaugh for Frieze) Location: Los Angeles, CA Dates: Feb. 29 to March 3 The Los Angeles edition of the international Frieze Art Fair platform is headed to the Santa Monica Airport this year for four days of arts, entertainment and culture.

Sponsorships 82

Sponsorships 2024 2023 Sports 82

Event Industry News

JULY 6, 2023

Specialist brand experience agency group, TBA Group, is excited to announce its expansion into the United States, with the establishment of a new US office based in Los Angeles.

Entertainment 57

Entertainment Technology Event Design Event Marketing 57

Event Marketer

APRIL 22, 2024

So before she released “The Tortured Poets Department” (“TTPD”) on April 19, the queen of Easter eggs herself teamed up with Spotify on a library-themed art installation at The Grove in Los Angeles that offered clues about the new record around every shelf.

Travel 93

Travel Social Media Tourism Contracts 93

Event Marketer

SEPTEMBER 20, 2021

OGX introduced three new haircare collections for women by taking over a 1907 car wash in Los Angeles and inviting influencers, press, general consumers and passersby to experience a colorful, love-themed launch event ahead of Valentine’s Day. Agency: MKG, Los Angeles). Agency: ICF Next). ASSET DELIVERY.

2015 136

2015 Entertainment Education Marketing 136

MeetingsNet

JANUARY 31, 2020

InterContinental Hotels is piloting improved virtual-reality functionality that allows planners to customize set-ups in the event space they’re viewing.

Hotels 101

Hotels Technology Marketing Meetings 101

Event Marketer

APRIL 27, 2021

Launched on April 25 in Los Angeles, and making its way across the Southwest through May 9, the Second Life Tour represents the first leg of a multi-year initiative designed to inspire consumers to take “responsible action” through fabric care, donations and upcycling—all while underscoring how LG’s laundry solutions extend the life of a wardrobe.

Apparel 84

Apparel Trade Shows Fashion Marketing 84

Event Marketer

JUNE 1, 2021

Consumers in Los Angeles could withdraw physical Cincos at an Automated Tequila Machine. Los Angeles is one of the brand’s biggest markets, so we wanted to engage our community there in an interactive way that would get them excited to celebrate Cinco de Mayo with us,” Schafer says. Agency: NVE, Los Angeles.

Hospitality 67

Hospitality Travel Marketing Event Marketing 67

Event Marketer

FEBRUARY 13, 2023

Then in the evening, the activation flipped to a pop-up speakeasy in the basement of the Los Angeles Theatre. At Summit, Kin flipped its daytime sampling experience into a nighttime, booze-free speakeasy at the Los Angeles Theatre. Agency: The Parade Agency.

Food and Beverage 120

Food and Beverage Sponsorships Events Consulting 120

Event Marketer

NOVEMBER 1, 2021

The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. 26-29 for the Oct. 28 show premier. 26-29 for the Oct.

Social Media 96

Social Media Fashion Sports 2019 96

Event Marketer

MARCH 15, 2022

Last year, the brand marked the launch of three new salon-style haircare collections with a Covid-friendly, drive-thru car wash activation, transforming a circa 1907 Los Angeles car wash into a love-themed locale. It’s not the first time OGX has made a color splash in Southern California.

Social Media 113

Social Media Marketing Event Marketing Management 113

Event Marketer

OCTOBER 5, 2023

Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

Fashion 101

Fashion Social Media Entertainment Transportation 101

Nunify

NOVEMBER 27, 2022

You made a compelling landing page for your upcoming event, and followed all the best practices of a good copy but still couldn’t get any traction. Here is a Step-by-step SEO guide for event marketing to help you – whether your a beginner or advanced. Optimize event page for local SEO. Clear and compelling CTA.

Event Marketing 59

Event Marketing Marketing 2022 Social Media 59

Event Marketer

FEBRUARY 9, 2024

CREATING COMMUNITY EVENTS Propel Fitness Water went local last summer with the “Propel Your City Project,” a community event program offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.

Entertainment 79

Entertainment Sports Fashion Marketing 79

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 195

Trade Shows 2001 Automotive 2007 195

Event Marketer

APRIL 15, 2024

Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. The brand, popular for its subscription BarkBoxes, is addressing a common pet parent pain point—traveling with dogs is challenging for people and traumatic for their canines. And so, it’s BARK Air to the rescue.

Wireless 67

Wireless Airlines Retail Travel 67

Event Marketer

OCTOBER 18, 2021

The most recent example is the network’s multi-city Sound FX campaign featuring the installation of interactive sound sculptures in New York City, Chicago and Los Angeles in September. Agencies: Creative Riff, New York City (creative, production); SOFTlab, New York City (New York sculpture design); Vita Motus, Los Angeles (L.A.

Tech 89

Tech Technology Marketing Event Marketing 89

Event Marketer

DECEMBER 18, 2023

The stunt was supplemented by trivia activations, as well as food truck experiences in both Boston and Los Angeles, where it became clear that the doctor is in—again. More Scenes from the Campaign: The post How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks appeared first on Event Marketer.

Social Media 108

Social Media Marketing Event Marketing Events 108

Event Farm

SEPTEMBER 29, 2016

Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing. New York City : Wednesday, October 12th, 3-6pm at DigitasLBi, 355 Park Avenue South, 8th Floor.

2016 165

2016 Education Travel Technology 165

Expo Pass

OCTOBER 20, 2021

Superbowl LVI will be in Los Angeles in 2022 at the SoFi stadium (the facility’s first big event). This event is already getting lots of buzz (which means they are nailing the pre-event marketing.). Super Bowls were the original hybrid events (whether we knew it or not). Superbowl LVI.

2022 122

2022 2010 Sports 2020 122

Event Marketer

JULY 26, 2022

Brooklyn-based art collective MSCHF often lives up to its namesake, and its “Eat the Rich” ice cream trucks, which hit hot spots around New York City and Los Angeles, July 11-13, were no exception. The post Eight Ways the Humble Ice Cream Truck is Steering Experiential Strategies This Summer appeared first on Event Marketer.

Social Media 109

Social Media Marketing Travel Technology 109

Event Marketer

SEPTEMBER 27, 2021

The tour launched in June at UNwineD in Panama City Beach, FL, and has already made stops at events in Brooklyn, NY and Nashville, TN. Next the mobile bar will move to Austin, Texas; Los Angeles, Miami and Seattle with a final stop at the April 2022 Après Ski Cocktail Classic in Aspen, CO.

Travel 104

Travel 2022 Marketing Event Marketing 104

Event Marketer

OCTOBER 10, 2023

–Emily Boido, Senior Director-Marketing, Enhanced Water Brands, PepsiCo Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.

Social Media 100

Social Media Advertising Marketing Events 100

Event Marketer

MARCH 1, 2024

Highlighting its partnership with Nobu, FX released a video featuring “Shōgun” producer and actor Hiroyuki Sanada, who plays lead character Yoshii Toranaga, and Chef Nobu Matsuhisa enjoying sake and sushi as old friends at Nobu Los Angeles. Step into the world of “Shōgun” at Nobu Hotels: Photo credit: Cartwheel and Co.

Hotels 84

Hotels Social Media Travel Hospitality 84

Event Marketer

MAY 6, 2021

Agencies: 15|40 Productions, Los Angeles (production); MoZeus, Conyers, GA (digital activations). Check out More Scenes from the drive-thru: The post Drive-thrus for Kids: Paramount Plus Takes SpongeBob Fans ‘Under the Sea’ appeared first on Event Marketer. Aye-aye, captain.

Transportation 131

Transportation Tech Marketing Event Marketing 131

Event Marketer

APRIL 11, 2022

HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17 premiere of its new comedy series, “ Minx.” for its ‘Minx’ Series appeared first on Event Marketer. Attendees could work one-on-one with adult toy business Crave at a build-a-vibe station.

Social Media 111

Social Media Transportation Travel Hotels 111

Event Marketer

APRIL 4, 2022

CBS kicked off the tour with a launch event on March 25 featuring current show host Drew Carey on the Santa Monica Pier in Los Angeles. Show host Drew Carey helped kick off the Come on Down Tour with a launch event on the Santa Monica Pier in L.A.

Advertising 111

Advertising Marketing Event Marketing Events 111

Event Marketer

JANUARY 16, 2023

Leaning on that theme, BK gave consumers in New York City, Los Angeles, San Francisco and Boston a chance to exchange their ex-flames’ printed photos for flame-grilled Whoppers at select locations. OGX made it happen with its Valentine’s-themed drive-thru car wash experience in Los Angeles.

2020 83

2020 2022 Events Marketing 83

Event Marketer

APRIL 24, 2023

But with its sights set on boosting brand awareness beyond the festival grounds, Postmates extended the program to foodies in Los Angeles with deliveries of the exclusive festival bites right to their doors. Postmates worked with merchant partner The h.wood Group to add flavor to this year’s activation.

2023 90

2023 Hospitality Marketing Event Marketing 90

Event Marketer

DECEMBER 21, 2023

To promote the condiment as the superior way to enjoy seasonal leftovers, the brand launched in-person activations in Chicago, New York and Los Angeles, supported by digital and social extensions. Agency: Stacey Ruiz Events) The post Holiday Activations: 14 Brands that Made Festive Season Sparkle appeared first on Event Marketer.

Apparel 107

Apparel Sustainability 2024 Fashion 107

Event Marketer

NOVEMBER 13, 2023

So to capitalize on the audience overlap and deliver on its promise to “Choose Fun,” the HP-owned brand made its debut at Anime Expo in Los Angeles with an enchanting booth experience that invited fans to uncover their “Spirit of Fun.” Agency: Infinity Marketing Team.

2024 102

2024 2023 Marketing Event Marketing 102

Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy Outside the Airstream trailer, a floral-themed backdrop inspired photo ops and social sharing.

Fashion 75

Fashion Social Media Marketing Event Marketing 75

Event Marketer

MARCH 21, 2022

As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. The weekend-long, community-driven event was designed to not only support the shops, but to inspire attendees to pursue their business goals and embrace the entrepreneurial spirit.

Food and Beverage 118

Food and Beverage Sports Fashion Entertainment 118

Event Marketer

FEBRUARY 26, 2024

The first real-life WcDonald’s will be open March 9-10, offering fans in Los Angeles a multisensory dining experience. For years, anime creators have been incorporating McDonald’s-inspired WcDonald’s restaurants into movies and shows, and now the fast food giant is making the concept a reality.

Sponsorships 92

Sponsorships 2024 Banking Education 92