Event Marketer
FEBRUARY 13, 2023
And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge.
Event Marketer
MARCH 21, 2022
As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. The weekend-long, community-driven event was designed to not only support the shops, but to inspire attendees to pursue their business goals and embrace the entrepreneurial spirit.
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Event Marketer
MAY 5, 2021
The strategy of pre-stocking rooms, presenting a socially distant screening and delivering food and beverage via room-service made for a contactless, yet personal experience—a high-touch experience in a no-touch environment. We’ll see more events like this even post-COVID,” Travis says. Agency: Gold Sky Productions, Los Angeles.
Event Marketer
JANUARY 23, 2023
A lineup of multisensory red-carpet experiences, press junkets and consumer events were activated in Los Angeles, Mexico City, Mumbai and London in early fall 2022 to captivate cast members, executives, influencers, press and fans on a global stage, as well as ramp up viewership ahead of the debut of the most expensive TV series ever made.
Event Marketer
AUGUST 23, 2021
The exterior of the pop-up space, for instance, looked like a typical bodega from the outside, but led to an authentic, speakeasy-style colmado (a Dominican convenience store) featuring a fridge filled with beverages and other food items popular in the Dominican Republic.
Event Marketer
JULY 12, 2021
Tickets were free, but attendees had to volunteer with one of 18 partner charitable organizations on activities that helped the local community such as working in a garden, delivering food or helping the elderly. The format allowed the event to stay socially distanced and wowed guests. Photo credit: Colin Miller.
Event Marketer
JULY 27, 2021
The sponsorship includes in-person activations like the VIP Game Day Experience, which gives fans the chance to watch their favorite NWSL team at a regular-season match from the best seats in the house and includes a prepaid Mastercard for food, beverages and swag. Even properties are employing the tactic.
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