Event Marketer
MAY 31, 2023
The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from major exhibitors. For indie gaming publishers reliant on trade shows, contingency plans are critical.
Ins'Tent
OCTOBER 22, 2019
Trade shows are one of the most lucrative ways to launch new products, increase brand visibility, and move customers through your marketing and sales funnels. However, the costs of organizing a trade show exhibit adds up quickly. These are the fees trade show organizers charge to register space at a venue.
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Attendease
FEBRUARY 7, 2022
Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.
Endless Events
JULY 6, 2018
People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.
Event Marketer
MARCH 27, 2024
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. With the deal, OBE expands the global footprint—adding a London-based team to its existing offices in Los Angeles, New York City, and San Francisco. Submit your news here.
Event Marketer
APRIL 27, 2021
Launched on April 25 in Los Angeles, and making its way across the Southwest through May 9, the Second Life Tour represents the first leg of a multi-year initiative designed to inspire consumers to take “responsible action” through fabric care, donations and upcycling—all while underscoring how LG’s laundry solutions extend the life of a wardrobe.
Attendease
FEBRUARY 7, 2022
Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.
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