Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

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Event Marketer

APRIL 11, 2022

HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17 premiere of its new comedy series, “ Minx.” million impressions including press, social media and physical interactions. for its ‘Minx’ Series appeared first on Event Marketer.

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Event Marketer

MARCH 1, 2024

Actors from the series participated in content used to promote “Shōgun” on social media and give fans an inside look at the making of the show. Marketing The post FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Shōgun’ appeared first on Event Marketer.

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Event Marketer

JULY 26, 2022

Equipped with a vintage-style truck featuring a wooden bench on the bumper for snapping selfies, the brand is serving up six “extra creamy” flavors (for a fee) and #ScoopCreamier messaging at events like local movie screenings. Photo credit: Tillamook. PARAMOUNT+. Agencies : H&S Communications; Food Truck Promotions. Robots and ice cream?

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Event Marketer

MARCH 25, 2024

Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If Patrick’s Day is typically an occasion brimming with brand shenanigans, but with the Los Angeles Marathon falling on St.

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Event Marketer

JANUARY 8, 2024

They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.” Agency: NVE Experience Agency) Photos: Courtesy of Searchlight Pictures The post The Brief: Frozen Billboards and Victorian Peep Shows appeared first on Event Marketer.

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Event Marketer

JUNE 14, 2021

and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram. Agency: Department of Wonder, Los Angeles. The brand also spread the word through traditional p.r. All told, brand ambassadors handed out some 15,000 chocolate products. “As

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Event Marketer

DECEMBER 13, 2022

Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. The post Deadfellaz Connects its NFT Community IRL through DeadZone LA appeared first on Event Marketer.

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Event Marketer

JANUARY 24, 2022

Launch Events: Moxy Experiments with ASMR to Deliver a Sensory Playhouse. In a bid to keep its experiential marketing tactics COVID-friendly, FX installed interactive sound sculptures in New York City, Chicago and Los Angeles that were designed to maximize throughput and minimize crowding.

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Event Marketer

JUNE 1, 2022

Showtime evoked the Roosevelt era at The Ritz-Carlton New York, Central Park; the Ford era at The Ritz-Carlton, Los Angeles; the Obama era at The Ritz-Carlton, Chicago; and aptly celebrated all three leading ladies at The Ritz-Carlton, Washington, D.C. Social media amplification was another essential piece of the strategy.

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Event Marketer

AUGUST 16, 2021

But perhaps the most memorable aspect of the campaign was the global White Spike invasion that kicked off directly after the film’s in-person premiere event. Prime Video executed a “live cargo” transportation stunt across Los Angeles and Huntington Beach from June 30 to July 4, giving onlookers a sneak peek at the alien species from the film.

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Event Marketer

SEPTEMBER 25, 2023

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day.

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Event Marketer

JULY 3, 2023

If you’re stoked about the resurgence of Y2K-era fashion and beauty trends, Freeform’s nostalgic premiere event for season two of “Cruel Summer” was one to behold. As somebody who was alive during the original time, it was nice to look back and pull some of my memories forward into making this event.”

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Event Marketer

JUNE 7, 2022

So to reintroduce its brand, appeal to a new generation of health-conscious consumers and provide nutritional education designed to help women advocate for themselves, MyFitnessPal hosted an exclusive influencer event at the sprawling Lombardi House in Los Angeles. conducted by MyFitnessPal that uncovered some troubling data.

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Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. Cameo itself activated live Mother’s Day experiences in Los Angeles and New York City this year, but the strategy could easily be replicated by another brand.

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Event Marketer

JULY 13, 2023

Beautycon Beauty has always been fundamental to the festival, but this year was an opportunity to relaunch and create excitement around Essence Ventures’ larger upcoming Beautycon events in Los Angeles and New York.

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Event Marketer

OCTOBER 4, 2021

With plenty of initial engagement around the activation on its social channels, Impossible also incorporated a social media contest into the tour to keep the momentum going. and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram.

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Event Farm

OCTOBER 24, 2017

Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. But regardless of the purpose, size, or scope of our events, there's something for all of us to learn from MoIC's success. People want to be online and offline.

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Hubilo Blog

SEPTEMBER 3, 2021

University of West Florida: It is one of the best universities in the USA, offering an accredited event planning certification course. Situated in Pensacola, this university has a large public certificate program for event planning. . Planning, executing, and managing events becomes easier. Event planning certification online.

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Event Marketer

JULY 5, 2021

To share their look on social, attendees chose a camera angle, posed their avatar and clicked a button that prompted a link to the image, which could then be downloaded and shared. Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands appeared first on Event Marketer.

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Event Farm

OCTOBER 24, 2017

Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. But regardless of the purpose, size, or scope of our events, there’s something for all of us to learn from MoIC’s success.

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Ins'Tent

OCTOBER 22, 2019

A round trip airfare from Los Angeles to Las Vegas can cost hundreds of dollars!). This IRS rules apply for all costs related to entertaining guests, including hosting parties and other events. Trade show success doesn’t happen on the day but in the weeks and months leading up to the big event. Air, Bus, and Train.

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Endless Events

JULY 6, 2018

Los Angeles played host to one of the biggest gaming events of the year, and various titles had a field day showcasing their stunning booth designs to nearly 70,000 video game people. Building Attendance through Social Media Influence. Click To Tweet. Standout Booth Ideas From E3 2018.

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Bizzabo

MARCH 7, 2019

Often budget-friendly, countless guerrilla marketing examples from a variety of sectors show us that any business can be creative and effective while often not breaking the bank. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

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Bizzabo

DECEMBER 11, 2018

Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch event marketing plan. We live in a social media-driven world. Make Your Event Exclusive - Radius. Radius knows a thing or two about B2B event marketing.

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Bizzabo

MARCH 7, 2019

Often budget-friendly, countless guerilla marketing examples from a variety of sectors show us that any business can be creative and effective while often not breaking the bank. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

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SmartMeetings

OCTOBER 31, 2016

. “The creation of new ministry dedicated to international trade is a welcome sign that the Government remains internationally focused and that can only be a good thing for the meetings and events market.” visitor economy, including the meetings and events market.”

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PCMA Convene

MAY 31, 2016

More common at events right now are wearable beacons like the one Ball was given at the Exhibit & Event Marketers Association’s (E2MA) 2016 Red Diamond Congress in Orlando in April, which was used to track crowd movement via heat mapping. “It Then the wearable can alert me, ‘So-and-so is 50 feet away.’

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Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

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Event Marketer

DECEMBER 19, 2022

More from Mattel’s event portfolio: Engaging Lifelong Fans: Inside Mattel’s Hot Wheels Monster Trucks Live Tour. While “Party on the Pier” is an annual legacy event in L.A. that the community looks forward to, Molenda says, social media plays a big role in spreading the word.

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Bizzabo

DECEMBER 26, 2018

At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing.

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Event Marketer

FEBRUARY 21, 2022

Leading up to the chocolate box activations, Godiva teased its geographic locations on social media. 14 pop-up, consumers in Los Angeles could commiserate and remedy what was ailing them, be it a hangover or a broken heart, at Farmer John’s anti-Valentine’s brunch. At the Feb.

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Retail Social Media Transportation Hotels 113

Bizzabo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

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Event Marketer

DECEMBER 12, 2022

The complimentary, limited-capacity experience even included a special appearance by the Fancy Feast kitty herself—social media gold for cat lovers. The free event at Smorgasburg in Los Angeles took a village. Agency: Industria Creative). Agency: BMF). HENDRICK’S. Agency: Taylor Herring).

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PCMA Convene

APRIL 4, 2018

The marketing team members at Event Farm — an event-marketing software company headquartered in Santa Monica, with offices in Washington, D.C., Boston, and Los Angeles — spend their workdays writing about events and thinking about events. The series format: a happy hour and panel.

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Social Media Events Travel Tech 67

Bizzabo

NOVEMBER 27, 2019

Twitter hosts a number of unique events and experiential marketing initiatives every year. Twitter is one of the most popular social media networks on the planet. The event aimed to bring the Twitter conversation into the real world. Participants in Los Angeles were able to meet and converse with people in London.

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Bizzabo

OCTOBER 12, 2018

We’ve compiled this list to help event planners to complete every task on their list. From optimizing your event website to ordering premium merchandise to automating your social media, you’ll find just about everything you’ll need to plan your next big event. Websites for Event Planning and Management.

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