Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

Trade Shows 96

Trade Shows Fashion Apparel 2024 96

Event Marketer

APRIL 4, 2022

“When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. The post Tito’s Handmade Vodka Scores with a New PGA Tour Lounge and Boat Activation appeared first on Event Marketer.

Apparel 112

Apparel Sponsorships Sports Entertainment 112

Event Marketer

NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. The marketing campaign is planned to extend into a multi-year effort.

Apparel 118

Apparel 2022 Fashion Social Media 118

Event Industry News

DECEMBER 14, 2023

As 2023, draws to a close, TeamTogs, the branded apparel, uniforms and merchandise specialist and uniform partner for Event Sustainability Live is celebrating its 20th anniversary.

2003 62

2003 Apparel 2023 Sustainability 62

Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY.

Apparel 90

Apparel 2024 Insurance Retail 90

Event Marketer

MARCH 14, 2022

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer. Agency: Ludlow Grey.

Apparel 109

Apparel Retail 2004 Fashion 109

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

Marketing 114

Marketing Fashion Education Apparel 114

Event Marketer

JANUARY 25, 2024

For me, the most important thing is inspiring that sense of community in markets that mean a lot for our brand.” is focused on bringing a taste of the modern American West to new markets across the U.S. Nashville is one of the fastest growing markets in America, with a ton of new consumers moving in.

Apparel 101

Apparel Marketing Transportation 2020 101

Event Marketer

JULY 19, 2023

More Scenes from the Transformers: Battle in Brooklyn Event: Photo credit: MAG/Hasbro The post A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon appeared first on Event Marketer.

Ecommerce 78

Ecommerce Apparel Sports Event Marketing 78

Event Marketer

JANUARY 18, 2022

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Go Under the Dome. Activate a Snow Stunt.

Apparel 134

Apparel Education Transportation 2017 134

Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. Grand Prix in Austin appeared first on Event Marketer.

Sports 91

Sports Apparel Automotive Retail 91

Event Marketer

JULY 5, 2021

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

Apparel 103

Apparel Sponsorships Retail Social Media 103

Event Marketer

FEBRUARY 12, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cocktail lingerie, mischievous matrimonies and stupid pet tricks. TBS WANTS TO SEE YOUR PET’S DUMBEST TRICK Does your dog know a trick that virtually no one would find impressive? If so, TBS wants to chat. 3 in Tampa.

Apparel 90

Apparel Entertainment Technology Marketing 90

Event Marketer

MARCH 1, 2024

So we have to look at other ways that are off the page and offline to market to our fans. The front of its footprint mimicked a traditional store where attendees could purchase apparel and accessories, read about the company’s mission, check out “dummy” bags of its cannabis products, and learn more about them.

Sponsorships 73

Sponsorships 2024 Apparel Education 73

Event Marketer

DECEMBER 21, 2023

The brand and its merry cart then stopped at a flea market in Brooklyn, NY, on Dec. 2, and the Mar Vista Farmers Market in L.A. Agency: Stacey Ruiz Events) The post Holiday Activations: 14 Brands that Made Festive Season Sparkle appeared first on Event Marketer.

Apparel 108

Apparel Sustainability 2024 Fashion 108

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Email marketing is also 40% more effective than either Twitter or Facebook. I’m glad you asked.

Marketing 85

Marketing Event Marketing Apparel Events 85

Event Marketer

NOVEMBER 15, 2021

The event featured prominent indie rock band Cold War Kids, which delivered an intimate acoustic performance—a format they weren’t offering to fans along their tour. More Cause Marketing Strategies: Common Ground: Stand Together Talks Immigration On National Pop-Up Tour. A portion of proceeds from the merchandise will benefit WFF.

Apparel 89

Apparel Sustainability Marketing Event Marketing 89

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Featured photo credit: SXM Media.

Apparel 141

Apparel Social Media 2021 2020 141

Event Marketer

OCTOBER 25, 2021

says Rachel Prowler, senior manager-marketing at PepsiCo Beverages North America Division. Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer.

Apparel 116

Apparel Retail Entertainment Technology 116

Canadian Special Events

JUNE 9, 2022

Miranda Ji, CMP, Director of Sales Victoria Conference Centre & Business Events Victoria with Paul Bugge, Director of Sales, Destination St. John’s, and Candace Schierling, Director of National Conventions & Event Marketing, Tourism Saskatoon.

Meetings 52

Meetings Apparel Tourism Hospitality 52

Event Marketer

APRIL 11, 2022

To boot, the brand was surprised and delighted to discover that local media had taken an interest in the thematic space, and ultimately used it as a backdrop to film several news segments about the event at large. The activation offered a respite from the hustle and bustle of the larger-than-life rodeo, which draws 2.5 million people. “As

Sponsorships 130

Sponsorships Apparel Sustainability Sports 130

Event Marketer

OCTOBER 11, 2021

More Experiential Retail Strategies: How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Toys R Us gets a reboot and Macy’s, whose market share in toys is small, gets to expand its toy business. It’s a win-win.

Retail 120

Retail Sports Apparel Education 120

Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. And two, connect with our fans and community of POPFLEX customers,” says Jen-Ai Notman, vp-marketing at POPFLEX.

Retail 79

Retail Social Media Apparel 2022 79

Event Marketer

APRIL 27, 2021

To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. The Second Life Tour in action: The post How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste appeared first on Event Marketer. Agency: Lupine, Los Angeles.

Apparel 85

Apparel Trade Shows Fashion Marketing 85

Event Marketer

OCTOBER 24, 2022

The apparel includes exclusive avatar items like sunglasses and cosplay hats, and virtual replicas of two Halloween clothing items the brand is selling IRL. The post How Four Brands are Celebrating Halloween with Metaverse Activations appeared first on Event Marketer. Hot Topic just got a little extra goth.

Apparel 86

Apparel Fashion Retail Social Media 86

Event Marketer

APRIL 11, 2024

With a shooting lane being CCM Hockey’s longtime go-to activation style at events around the U.S. What started as a marketing stunt in Toronto two years ago has grown into a community-focused, multiday experience that came to the U.S. and Canada, the brand decided to think outside the rink and create something completely unique.

Retail 81

Retail Apparel Social Media Marketing 81

Canadian Special Events

JULY 29, 2022

Jet Entertainmen t ‘s Experiential Marketing Team was hired by Hersh Realty Group to launch “FourME Condos,” a pre-construction development by The Lash Group. The event culminated with a 30-minute tour-guided helicopter experience to the development site, followed by champagne, food, and an intimate afterparty.

Entertainment 52

Entertainment Apparel Social Media 2022 52

Prestige Events Magazine

MARCH 20, 2023

The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s event market with the goal of getting more people outside & active. The Sports Hub.

2024 52

2024 Apparel Sports Retail 52

Event Marketer

MAY 31, 2023

. “It’s about apparel, it’s about music, it’s about collaborations and it’s about being entertained. The key is knowing what audience you’re targeting because, historically, gaming companies have not attended music festivals; it’s been more apparel or beverage brands.

Trade Shows 52

Trade Shows Apparel 2017 Entertainment 52

Event Marketer

JUNE 28, 2021

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on Event Marketer. Agency: MKG, New York City.

Apparel 117

Apparel Retail Sponsorships 2021 117

Eventtia

APRIL 22, 2024

This is an effective tool for marketing and stimulating early ticket sales. Facilitate signup to activities: Give attendees the option to sign up for specific activities or sessions within an event. This feature helps in planning and managing capacity for workshops, seminars, and other event dynamics.

2024 62

2024 B2B Apparel Events 62

Canadian Special Events

AUGUST 28, 2022

Author: Jason Koop is a writer, influencer, fan of Canadian event experiences, and VP of Business Development with Canadian Special Events. After more than 15 years in the apparel industry managing accounts for some of the world’s largest designers like Calvin Klein, Tommy Hilfiger, and Vanity Fair Corp, Jason was ready for a change.

Food and Beverage 52

Food and Beverage Apparel Entertainment 2022 52

Event Marketer

SEPTEMBER 6, 2021

The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. The post How Six Sponsors are Serving up Fan Experiences at the 2021 US Open appeared first on Event Marketer.

2021 130

2021 Food and Beverage Sports Hotels 130

Purple

JULY 23, 2023

Giveaways: Practical items such as keychains, phone chargers, or branded apparel. The Lover The Lover's events are exclusive and intimate — for instance, an exclusive fragrance workshop hosted by a luxury perfume brand. Event marketing should focus on warmth and inclusivity while also showing appreciation to attendees.

Apparel 52

Apparel Corporate Events Education Events 52

Showclix

NOVEMBER 20, 2018

Automation of event marketing tasks. With our marketing automation tool, Agent, holiday event organizers can automate many of the tasks they do manually every day, enabling them to spend more time focusing on other aspects of their events.

Apparel 40

Apparel Social Media Events Marketing 40

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.

Ecommerce 146

Ecommerce B2B Apparel B2C 146

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. IMPOSSIBLE FOODS. So that’s a nice slice of audience to try and reach.

Education 119

Education Marketing Retail Social Media 119